Currently in its second version, Amazon Brand Registry is the official registration of an Amazon brand, which helps protect intellectual property and creates a trusted customer experience on Amazon.
For sellers who have made the almost-essential leap into off-Amazon advertising to boost business, Amazon Attribution is a key factor to help track and understand marketing campaign performance.
Amazon offers DTC sellers unparalleled opportunities for growth. But to truly scale to new heights, Amazon DTC businesses need to tap into the full potential of the platform. Here’s a guide for all that Amazon has to offer new and scaling DTC brands.
In the ever-evolving and highly crowded world of ecommerce, creating a powerful brand presence is essential. As one of the world’s largest online marketplaces, Amazon offers sellers numerous opportunities to stand out from the crowd and connect with their target audiences.
After a decade of existence, Amazon ads have come fully into their own. They’re now a major, and necessary, part of any Amazon enterprise – just as advertising is part of any successful retail operation anywhere.
