A demand-side platform (DSP) is software that allows an advertiser to buy inventory from ad exchanges and manage advertising campaigns. A DSP accesses data from multiple sources and performs real-time analytics to evaluate impressions as they are offered and place bids accordingly.
Amazon DSP is purpose-built for Amazon sellers, and provides a number of sales-boosting additional features, including audience solutions, campaign optimizations, and brand safeguards. But how do these functions work, exactly?
Moving away from traditional metrics like ROAS, TACOS, and ACOS, Amazon embraces a more comprehensive approach, reshaping how brands perceive the effectiveness of their Amazon Ads. At the core of this shift lies the Amazon Marketing Cloud (AMC) – a tool empowering advertisers to delve deeper into the customer’s journey and gain unique insights.
The short answer? Clean rooms are a way to gather game-changing customer (and potential customer) insights and safeguard your Amazon business. It’s 2023, and sellers who aren’t leveraging clean rooms — like Amazon Marketing Cloud (AMC) — are simply missing out.
