A promotion in which a limited number of discounts are offered on an item for a short period. Lightning Deals can be found throughout Amazon, and are available on Today's Deals or Prime Day page.
Ever marketed yourself into a stockout before your sales campaign ended? Or got your capital tied up in excess inventory? By taking an inventory-minded marketing approach, you’ll be better equipped to bridge the gaps between your marketing and inventory teams to overcome the bumps in your road toward success.
