Click-through rate (CTR) and conversion rate (CVR) continue to stand as the titans of search metrics. But what are CTR and CVR, and how can you best optimize them for your Amazon business?
Running successful Amazon PPC campaigns can be a challenge, but the benefits cannot be overstated. Learn about different PPC ad types like Sponsored Products, Sponsored Brands, and Sponsored Display Ads, and discover how to leverage them for maximum impact.
Sellers need PPC to succeed on Amazon and beyond. In this article, we’ll spotlight the latest innovations from Carbon6 and list other PPC tools on the market. Get ready to dive in and supercharge your Amazon PPC campaigns.
The A10 algorithm has revolutionized the way search results are delivered to users. For Amazon sellers, the A10 algorithm provides an opportunity to enhance their product listings and increase sales.
Amazon Live is a platform that mixes a Twitch-like interface with user-made QDC-style content. It allows sellers to livestream themselves and their products to followers and has huge potential to drive sales. But is it really worth it for Amazon sellers?
Making optimization decisions haphazardly can have harmful effects on your sales, your ad spend, and your organic rank. Instead, build a systematic Amazon PPC strategy.
Many ecommerce brands have seen great success by advertising or partnering with podcasts to share their message with listeners. But what are the various types of podcast advertising, and which strategies are best to target shoppers at all points along the sales funnel?
If you’re any type of B2B or B2C business, you probably have competitors - and we've all heard that a little competition is healthy (and can even lead to positive innovation!) 💥.
Measuring Marketing ROI and understanding B2B marketing benchmarks are some of the biggest challenges we've heard from marketers looking to setup marketing goals and optimize budgets.
One of the most puzzling questions we get from customers who run Facebook Ads and want to analyze their website traffic, is why there's discrepancies between Facebook Ad clicks and Facebook Pixel fires aka website visits...
