A private-label product is manufactured by a contract or third-party manufacturer and sold under a retailer's brand name. The retailer specifies the product details, including what goes in it, how it's packaged, and what the label should look like, then pays others to produce and deliver it to their store.
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Since the start of 2022, Amazon has been reducing its private-label offerings and discontinuing sold-out items. The most recent rumor? That Amazon may exit the private label scene altogether.
