Retargeting refers to the practice of serving ads to users who have shown interest or engaged with a website or brand previously, with the goal of re-engaging them and encouraging conversion.
Amazon has announced an important update for EU sellers using Fulfillment by Amazon (FBA). In a move designed to streamline preparations for the holiday rush, Amazon has extended the deadline for sending inventory to UK and EU fulfillment centers.
Prime Day is officially on the calendar and the countdown has begun. Run through your final checks ahead of July 16 and 17 with our Prime Day Prep Playbook for any last minute optimizations to maximize your Prime 2024 results.
Amazon's product catalog continues to expand, featuring more than 12 million items. Each day, thousands of new ASINs come into existence for these products. But what exactly is an Amazon ASIN, and why is it significant?
Moving away from traditional metrics like ROAS, TACOS, and ACOS, Amazon embraces a more comprehensive approach, reshaping how brands perceive the effectiveness of their Amazon Ads. At the core of this shift lies the Amazon Marketing Cloud (AMC) – a tool empowering advertisers to delve deeper into the customer’s journey and gain unique insights.
Make the most of the most wonderful time of the year by driving external traffic to your Amazon listings and watching your profits fly through the roof (sorry, Rudolph).
In the dynamic world of selling on Amazon, achieving success goes beyond mere listing optimization and product quality. To truly excel and increase ranks and profits for your Amazon FBA business, it is essential to tap into the potential of external traffic.
Every ecommerce business owner is challenged with a few major goals: increasing sales, improving conversions, and selling more of their products. One important step to boost your online sales is CVR marketing and personalization.
A successful Amazon product launch can make or break your business. To ensure a winning product launch, you need a well-planned strategy that includes research, marketing, and optimization.
Sellers need PPC to succeed on Amazon and beyond. In this article, we’ll spotlight the latest innovations from Carbon6 and list other PPC tools on the market. Get ready to dive in and supercharge your Amazon PPC campaigns.
External traffic bringing down your business? No more. Amazon Attribution is a conversion tool that illuminates stages of the once-invisible customer journey, Amazon Attribution simplifies your data, and helps you maximize your Amazon profits.
Whether you’re new to the Amazon marketplace or you’ve been around the ol’ Bezos block a few times, using social media to market your brand can be the difference between having a good quarter for sales and having a great quarter.
For ecommerce sellers, Q4 is the most magical time of the year. With major shopping holidays like Black Friday and Christmas (and the rumored second Prime Day event in the fall), the fourth quarter is an orchard of opportunities, ripe for picking.
At the start of 2022, PixelMe joined the Carbon6 product suite in an effort to grow our offerings and further support their users. Since then, PixelMe has continued developing their tools, strategies, and features to help clients retarget customers and improve their Amazon rank.
For all Amazon sellers: this is huge news! Pixelme has been selected to implement Amazon Attribution! Our Amazon sellers will be delighted! They will be able to track conversions with this new amazing feature.
In this article, we'll cover everything you need to know to add a Facebook retargeting pixel to your Amazon products. There’s no question Amazon is an amazing platform for selling your products....
The marketing funnel has been around since, well, the first companies in the business of acquiring customers have been established 😁. It's purely a fancy marketing name for the process of how people become customers and how you drive growth...
If you’re any type of B2B or B2C business, you probably have competitors - and we've all heard that a little competition is healthy (and can even lead to positive innovation!) 💥.
When it comes to Google Ads for B2B lead generation, there's multiple tactics you can use to increase CTR & conversions and ultimately improve your ROAS (Return on Ad Spend).To help you boost your ads ROI and generate leads, below you'll find 11 compelling Google Ads from growing businesses, along with key features each of them use to inspire your next PPC search campaign...
In this article, we'll cover LinkedIn retargeting combined with Facebook Ads, to create very powerful ad campaigns.If you’re a B2B marketer, chances are you’ve likely dabbled in using LinkedIn to share industry news, find new leads, maintain your company profile, run ads...
At PixelMe, we strongly advise you to embed a retargeting pixel in every link you share on social media 😃. Why? I’m sure you’re already sharing awesome content from other websites on your social media profiles.
