TACOS is a metric that measures the overall ad spend as a percentage of total sales, helping Amazon sellers evaluate the effectiveness and impact of their advertising efforts on overall revenue.
Moving away from traditional metrics like ROAS, TACOS, and ACOS, Amazon embraces a more comprehensive approach, reshaping how brands perceive the effectiveness of their Amazon Ads. At the core of this shift lies the Amazon Marketing Cloud (AMC) – a tool empowering advertisers to delve deeper into the customer’s journey and gain unique insights.
