Top 5 Amazon Seller Reads this Week: Issue #237

Top 5 this week

1. OpenAI Quietly Adds Shopify As A Shopping Search Partner

“OpenAI quietly integrating Shopify into ChatGPT’s shopping search signals a major step toward AI-powered commerce. Shopify brands should act now to optimize for AI-driven discovery as in-chat purchasing and commission models evolve. Consider this the start of a new gold rush!” ~Tom Rohlf

2. TikTok Just Made Creators Very Nervous, and Brands Very Happy

“The professionalisation of the creator world is here with the new TikTok creator reviews. Brands can now grade influencers’ work, and the rating is publicly displayed in the Creator Marketplace. It brings professional discipline to partnerships: creators who perform well gain more deals, while underperformers are filtered out. Smart creators will use transparency to stand out and earn more, while casual hobbyists may lose out.” ~Vanessa Hung

3. Prime Day 2025’s Late Rally & Changing Consumer Priorities

“Prime Day 2025 made one thing clear: consumers are still spending, but they’re doing it on their own terms. The rise in Buy Now, Pay Later usage, strategic bargain-hunting, and the dominance of essentials over splurges all point to a shift in how and why people shop. For sellers, adapting to this value-driven mindset across both Amazon and Walmart will be key to staying competitive in the months ahead.” ~Shelby Owens

4. Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back

“The Trump Tariffs have led to an unprecedented exodus of major retailers spending on Google Ads. Temu, Shein, and even Amazon have cut or slowed spending on Google Ads, which has freed up additional and cheaper ad inventory for everyone else and smart brands are cashing in. If you’re running an Amazon business, now is the time to invest in an external traffic strategy to capitalize.” ~Clayton Atchison

5. Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket

“AI-driven pricing will quickly outpace current regulations, and the FTC will be paying attention. As personalized pricing spreads beyond travel into ecommerce, expect new scrutiny, regulations, and consumer backlash. Just like Amazon got heat for buy box manipulation, Delta might be opening the next can of worms.” ~Chelsea Cohen