Top 5 this week

1. End of FBA Prep Services and Starfish AI

“Amazon ending FBA prep services shifts more responsibility—and costs—onto sellers, especially impacting those relying on lean workflows to maintain margins. Finding ways to offset these expenses is crucial. Meanwhile, Starfish AI pulling data from external sites to auto-generate listings puts your brand’s accuracy and voice at risk, making control more important than ever.” ~Chelsea Cohen

2. Amazon Accelerate Mainstage Speakers Announced and Early Bird Pricing Ends Soon

“Amazon Accelerate isn’t about learning how to sell. It’s about the highest level of direct access, alignment, and networking. As someone attending for the fourth consecutive year, I can say it’s unmatched for meeting Amazonians, understanding new releases firsthand, and shaping your strategy around what’s next. Interestingly, this year there aren’t virtual passes.” ~Vanessa Hung

3. AMC Launches AI Audience Generator & Product Support (Beta)

“We’ll be seeing more and more of this as AI bridges the tech/dev world with us mere mortals. Thank you Sam Altman. That said – even with AI help, DSP budget can easily be spent quickly and poorly. I strongly recommend working with a reputable DSP service run by professionals with deep experience. The right team can have a major impact on performance, especially with how nuanced DSP has become.” ~Clayton Atchison

4. Potential Sales Lift by product category for shoppable videos

“This week Amazon announced additional insight on one of their many forays into video commerce. As a seller, it’s hard to determine which of these are material and which are just noise. One thing that’s always been true on Amazon is when something hits, the early movers have a significant advantage. I wouldn’t sleep on this one!” ~Tom Rohlf

5. How AI Is Reshaping Supplier Negotiations

“AI is no longer just about automating back-office tasks, it’s changing the way suppliers and retailers negotiate. From real-time market intelligence to dynamic pricing simulations, we’re entering a new era where data, not just gut instinct, drives deals. For brands navigating margin pressures and shifting retail demands, this is a huge unlock. Don’t underestimate how fast this will become table stakes.” ~Mak Bidikar

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