Top 5 this week

1. Seller Updates on FBA Parcel Fees & October Prime Day

“Amazon’s new parcel fee tiers in UK/EU favor lightweight SKUs, cutting costs where dimensional weight once penalized sellers. But new return fees for high-return categories and peak surcharges add complexity. With Prime Big Deal Days ahead, sellers must optimize packaging, inventory, and promotions to balance rising costs with Q4 sales opportunities.” ~Vanessa Hung

2. Amazon Dials Up DSP With SiriusXM

“Amazon’s latest DSP move unlocks fresh omnichannel possibilities. Now, brands get access to audio audiences alongside retail and video – all with seamless reporting and optimization, backed by Amazon’s first-party insights. As a seller, if you aren’t exploring multi-channel ad strategies, this deal is a clear sign it’s time to start.” ~Clayton Atchison

3. Amazon Introduces Agentic AI Across the Seller Experience, Transforming How Sellers Manage their Businesses

“Looks like Amazon is trying to commoditize operational expertise right into the platform, from inventory to ad creation. If these agents work, and everyone has a capable AI optimizing their accounts, operational excellence will become less of a meaningful differentiator. This feels like another nudge for sellers to focus their energy on the things an AI can’t easily replicate: product innovation and building a strong brand. Very curious to see what sellers think of these AI agents and how well they perform in the real world.” ~Nikko Patten

4. US FTC Probes Google, Amazon Over Search Advertising Practices

“The outcome could mean new rules, better transparency, and different buying paths.  If Google and Amazon’s disclosures become consistent, those datasets will give savvy teams an edge in differentiating between market dynamics and engineered shifts. Advertisers must double down on analytics to separate “real market shifts” from platform-driven manipulations.” ~Vanessa Cox

5. Amazon Virtual Multipack Pilot Programme

“This is a pilot program focusing on FBA brand-owned ASINs with strong multi-unit demand. It signals Amazon’s push to make bulk purchasing simpler and more attractive for customers. This is a great opportunity for brands to test different price strategies on multipacks, capture higher order values, and improve convenience for repeat buyers with no extra operational burden for the pilot phase. If you’ve been selected by Amazon to participate in the pilot program, you have until October 12, 2025 to review, modify or delete them before they go live on October 13.” ~Mak Bidikar

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