Top 5 Seller Reads this Week: Issue #251

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Top 5 this week

1. Amazon Redefines Fulfillment with FBM Ship+ and 15-Minute Deliveries

“FBM Ship+, gives self-fulfilled sellers FBA-like precision and buyer confidence, while allowing Amazon to extend its delivery network without expanding warehouses. Amazon is decentralizing ‘Prime speed’ without touching inventory, turning FBM sellers into distributed fulfillment nodes while still owning the delivery data. Sellers will need to meet stricter handling standards to benefit fully. It’s worth watching the implications on both margins and marketplace control.” ~Shelby Owens

2. Adobe Just Announced an Industrial-Grade AI Toolkit for Brands

“Adobe is offering tailored genAI models based on your brand’s creatives. The theory here is that the cost for on-brand visuals should come down quite a bit as a result. If it works, this could be a big deal for small teams that historically relied on consultants and third parties for creative assets. Seems worth experimenting with to find where the quality:cost ratio lands for your brand, whether it’s Adobe’s approach or others in the market.” ~Nikko Patten

3. OpenAI Takes on Google With Atlas AI Browser

“AI browsers have completely changed my workflow, repetitive tasks are handled effortlessly, no complex systems needed. As brand owners, we have to realize the path to discovery isn’t Amazon-only anymore. Diversifying traffic and leaning into AI-driven content isn’t optional, it’s the new strategy.” ~Vanessa Hung

4. Twitch Adds a New Live-Shopping Feature Powered by Amazon Ads

“Shopping is fun again! But actually, this is very cool. And effective. Twitch (similar to TikTok) is run by influencers. People donate money regularly to gamers. Why not buy what your favorite gamer buys? We’re already seeing some iteration of this on Prime Video. We’re catching up with Asia in the way we shop. Another outlet to spend ad dollars – expect Amazon to continue this trend.” ~Clayton Atchison

5. Why These Three Retailers are Building Out New Marketplaces

“Retailers launching curated marketplaces means more avenues to reach buyers. Early movers who fit the aisle will get outsized visibility. Sellers face new vetting, catalog integration, and customer experience challenges. Be ready to test new ad formats, monitor marketplace-specific ROI, and plan budget flexibility as retail media networks mature and fragment. carve out a test budget now to learn targeting, creatives, and attribution while it’s cheaper.” ~Mak Bidikar