Top 5 Seller Reads this Week: Issue #254

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Top 5 this week

1. Amazon Drops Critical SFP and Holiday Prep Updates for Sellers

“Amazon’s new SFP performance model now scores sellers by product size, forcing teams to master tier-specific logistics and automation or risk losing Prime eligibility during the holidays. With expanded Returns & Recovery dashboards, sellers can pinpoint costly ASINs, tighten content, and recapture margins before Q1 audits hit. Those who leverage Shipping Settings Automation, OTDR protection, and clean account health practices will turn compliance into a growth edge.” ~Shelby Owens

2. Simplify Amazon Campaign Targeting With the Help of Ads Agent

“Looks like we’re all getting an AI intern to build our DSP campaigns. This is great for saving time on the grunt work of clicking through menus, or at least that’s the promise. It’ll be interesting to see if it drives more brands towards using the same suggestions, pushing everyone towards common averages. I’d use it for ideas, not for strategy, and keep a real close eye on RoAS and TACoS while experimenting with this new feature.” ~Nikko Patten

3. Amazon Stretches Black Friday Week into 12 Days of Deals

“This year, visibility hinges on more than keywords – from Amazon Lens visual matching to ‘Hear the Highlights’ AI audio previews, sellers must now optimize product content for images, audio summaries and descriptions. Winning discoverability means thinking multichannel now more than ever before. With deep discounts spanning major categories and new AI-powered price alerts, vendors must tightly manage promo calendars and auto-alerts – or risk margin losses if fast-moving deals outpace available stock.” ~Vanessa Cox

4. Amazon Takes Low-cost e-commerce Service Global

“With Bazaar, Amazon is building an off-shore incremental growth engine targeting price-led shoppers outside its mature markets and outside the rigid regulatory spotlight – a testing ground for value-driven commerce. If it manages to keep operational excellence at scale, it could dominate the global low-cost commerce segment fighting back Temu and Shein. With Amazon’s logistics edge, the ultra-low-cost model can be profitable. For sellers, the battlefield shifts again. Bazaar’s fee model could lower barriers for cheap, high-turnover goods but will demand razor-thin margin operations and close scrutiny of costs.” ~Mak Bidikar

4. TikTok Shop is One of the Fastest-Growing Brands in the US, as Social Shopping Hits the Mainstream

“TikTok has had explosive growth for a while now. It makes sense for cosmetics, supplements, unique products, but I don’t see it being a place where people buy paper towels. I hope I’m wrong. USA is still far behind the East when it comes to social shopping, and I believe it’s the most engaging and fun way to shop. That said, I see this growth rate slowing in the coming year or so. If your product would showcase well on TikTok, then do it – the extra revenue and profit is there for the taking. If not, stay away.” ~Clayton Atchison