Top 5 this week

1. Amazon Seller News Roundup Article: UnBoxed: Amazon releases groundbreaking AI ads and shopping tools

“Ad options are ever increasing. This has continued non-stop. The most interesting stat is that customers are 60% more likely to convert if coming through Rufus. That is worth optimizing for. Every other shiny tool that comes out requires small investment and close monitoring compared to regular PPC.”  ~Clayton Atchison

2. Rufus Users Surge 149% and Are 60% More Likely to Buy

“Amazon is throwing around some massive adoption numbers for Rufus, but I’d love to see retention stats on features like ‘Buy for Me’ versus simple search queries. I think there’s a big behavioral gap between asking a bot for a summarized review and letting it execute a transaction. We’re entering the ‘trust fall’ phase of AI commerce. I’m skeptical that shoppers are really ready to let go of the final buying decision just yet. I’m also very curious to see if Rufus drives actual net-new volume or just shifts existing spend.” ~Nikko Patten

3. Conversion Path Reporting launches worldwide

“Understanding conversion paths helps advertisers focus time and ad spend on what works. This kind of split testing used to be slow and messy, but Conversion Path seems to provide the visibility that speeds the process. Bringing it global lets more sellers optimize across all channels efficiently.” ~Chelsea Cohen

4. Maximize brand visibility and performance with redesigned homepage hero placements on the Amazon store

“This is a chance to experiment with high-impact video and storytelling at the very top of the funnel and capture learnings you can roll into Sponsored Brands, DSP, and off-Amazon campaigns. Set aside test budgets, define success KPIs (brand search, product detail page views, Subscribe & Save adds), and make sure your operations and inventory can handle the spike when your brand owns the first screen shoppers see.” ~Shelby Owens

5. Challenge deactivations with new Seller Challenge feature

“Treat these as a scarce resource – reserve challenges for high-revenue or strategically critical ASINs, and build a quick triage process so you know exactly when to pull this lever. Use this to upgrade your “appeal kits” (invoices, compliance certs, image proofs) and capture patterns in what goes wrong, so every challenge also drives a fix in the long run.” ~Mak Bidikar

Community

🎙 An Insider’s Guide to Finding Untapped Opportunities

The Amazon marketplace has shifted: competition is stronger, customer expectations are higher, and traditional research tactics no longer cut it.

 

In a recent interview with Zhen Li (Amazon’s Senior Technical Product Manager for Seller Growth & Development) we got into the details of how brand leaders can leverage structured data, competitive mapping, and AI tools to identify gaps in demand and develop differentiated products.

Read the article and watch the full interview.

🆕 Unlock Operational Excellence: Master ASN Compliance at Amazon & Walmart

Our recently published Advanced Ship Notice (ASN) Accuracy with Walmart and Amazon white paper delivers the in-depth knowledge and actionable tactics you need to achieve operational excellence, protect your margins, and streamline your supply chain with Walmart and Amazon.

Download the white paper

🤝 How Finance and Operations Teams Can Collaborate to Stop 1P Amazon and Walmart Revenue Leakage

Revenue “leakage” at Amazon and Walmart quietly erode margin because often Finance and Ops aren’t looking at the same data. This piece lays out how to unify those teams around shared dashboards, treat deductions as operational defects instead of random fines, and use automation to recover up to two years of lost revenue.

Read the full article