Top 5 this week

1. Tariffs plunged Chinese imports to lowest levels since the pandemic

“The tariff pause offers a short window to rethink sourcing strategy. Don’t wait and hope things return to normal. Now’s the time to consider a pivot to alternative countries of origin and to talk with your Chinese suppliers—not just about pricing, but their long-term stability if faced with different potential scenarios. Is a price cut sustainable, or will it impact product quality or supplier survival? This temporary relief could pave the way for more stability—if longer-term trade solutions follow.” ~Chelsea Cohen

2. Amazon Seller Updates: US-Made Products Trending as Walmart & Amazon Reshape Seller Programs

“The surge in “Made in USA” searches is a signal sellers need to do more than just slap a flag on their listings—they have to tie that messaging to real customer value like ethical sourcing or superior quality. On Amazon, where price is still king, testing and optimizing US-made keywords with strong ad strategies can make all the difference. Meanwhile, Walmart’s “Grow With Us” program is a smart move for brands wanting to diversify and get real support scaling domestic supply chains.” ~Clayton Atchison

3. Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

“Amazon really wants to be your one-stop-shop for ads and seems to be investing heavily in tooling and AI capabilities to draw sellers in. They make a compelling case with Prime Video ads with an audience of over 114 million confirmed US Amazon shoppers. Add on the new AI features to make the ads hyper context-optimized for viewers and it could be a compelling ad channel for sellers. That said, with all the bells and whistles and impressive stats, the only thing that really matters is running focused experiments for your brand to see if this channel works for your products.” ~Nikko Patten

4. Walmart Will Raise Prices in the Next Few Weeks Because of Tariffs

“Walmart’s price increases signal a broader shift that suppliers can’t ignore. They must proactively assess how tariff volatility impacts demand, retail negotiations, and long-term profitability.”~Vanessa Cox

5. FBA Grade and Resell Program: Everything Sellers Need to Know

“Amazon’s FBA Grade and Resell program is a smart play for brands with high return volumes. Amazon handles inspection and listing; sellers control pricing. Best for SKUs over $13 due to per-unit fees. It streamlines ops, taps into secondhand demand, and reduces waste.” ~Vanessa Hung

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