Subscribe to get the top Amazon seller news delivered to your inbox weekly.
10/30/2024
Amazon is updating its Valid Tracking Rate (VTR) requirements within the Order Performance program to ensure accurate and timely deliveries. Starting January 15, 2025, sellers fulfilling their own orders must maintain a VTR above 95% by providing valid tracking information on all applicable shipments.
Key changes to the VTR guidelines include new tracking requirements based on package value and region for orders shipped to the U.S.:
Exemptions from VTR tracking requirements include:
For further guidance on maintaining a healthy VTR and understanding exemptions, view the detailed VTR documentation on Amazon Seller Central’s help pages.
10/29/2024
Amazon has introduced several initiatives aimed at reducing packaging waste and promoting recyclability, benefiting both customers and the environment. Here are the latest efforts to enhance sustainable packaging practices:
These initiatives are part of Amazon's ongoing commitment to sustainable packaging solutions.
As of September, videos uploaded to Amazon product pages can now be displayed across shared global listings, reaching customers in multiple Amazon stores automatically. This feature helps increase customer engagement, drive sales, and potentially reduce returns by offering more visual product information.
To add videos to your global listings, use the Upload Video tool and follow the usual upload process. When available, your video content will automatically appear on relevant shared listings in multiple stores. You can review where your video is displayed by visiting the Upload and Manage Videos page, which shows a list of stores above the video’s title.
If you prefer to remove a video from one or more specific stores, follow these steps:
10/28/2024
As of October 11, 2024, Amazon has officially discontinued its Subscription Box and Club program. This decision does not impact the separate Subscribe & Save program, which continues to operate as usual.
Sellers in the Subscription Box program were informed of the change on October 10, 2024, with customer notifications following on October 11. While new subscriptions are no longer available, existing subscribers will still receive their scheduled deliveries, and Amazon will provide order support until the program's full deprecation on December 31, 2024. Subscribers can continue receiving shipments until the end of December unless they choose to cancel, skip, or if sellers opt to end their subscription listings before this date.
10/25/2024
Amazon Seller Central now offers an easier way to analyze performance metrics by ASIN. Based on seller feedback, you can filter business report data directly by ASIN, entering up to 100 ASINs in the search bar for a streamlined search and analysis experience.
Previously, finding specific ASIN data required downloading reports and filtering offline. With this new feature, sellers can now save time and manage ASIN performance data more efficiently within Seller Central.
To use this feature, follow these steps:
10/23/2024
Amazon has introduced the new "Issue Alert" feature within the Image Manager to help sellers resolve product image issues more efficiently. This update offers several enhancements designed to streamline the process for fixing image-related problems.
Key improvements include:
Visit the Product image requirements for detailed information on image requirements.
10/21/2024
If you sell products containing single-use plastics on Amazon.de, you now have the ability to prove compliance with the Extended Producer Responsibility (EPR) for Single-Use Plastics through your Account Health dashboard. From January 1, 2025, Amazon will be required to verify your compliance, and any non-compliant listings will be deactivated.
For producers based in Germany, follow these steps to demonstrate your compliance:
If you are not a producer but resell products from producers based in Germany, obtain the necessary registration numbers from your supplier and complete Steps 2 and 3.
For producers or resellers not established in Germany, you will need to register with DIVID, appoint an authorized representative, and follow Steps 2 and 3. To learn more, visit the Authorised representatives FAQs or explore Amazon’s Service Provider Network for assistance.
To determine if you qualify as a producer under German EPR law, use the Self-check tool on the DIVID portal. You can also reach out to third-party compliance service providers for additional support.
Visit EPR requirements: single-use plastics in Germany or contact Selling Partner Support for more details.
10/18/2024
Amazon has introduced a new Automotive Fitment tool for sellers of automotive parts in several European markets, including France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This tool helps sellers better manage their vehicle-specific parts catalogues and monitor important trends.
With the Automotive Fitment tool, sellers can easily track the performance of their fitment-specific products, ensuring they meet compatibility requirements. The tool also simplifies the process of adding, editing, or deleting fitment data, whether individually or in bulk. Additionally, it allows for verification of fitment information across multiple marketplaces and flags products that don't require compatibility details.
Key features include:
To start using the Automotive Fitment tool, go to the Menu, select Inventory, and then choose Automotive Fitment. For more detailed guidance, refer to the "Add fitment information" page.
10/17/2024
Prime Video is launching Buy It Now on October 30, 2024, a competition show where entrepreneurs can pitch their products to a panel of Amazon executives and celebrity judges. Often compared to Shark Tank, this show emphasizes Amazon’s commitment to helping small businesses and sellers by offering a unique platform to showcase their innovations.
Entrepreneurs will have 90 seconds to present their products to a live audience and a judging panel. The winning contestants will secure a spot in Amazon’s exclusive Buy It Now store, accessible on both Amazon.com and within the Prime Video app, and a chance to win $20,000.
Judges include Amazon executives such as Carmen Nestares and Jenny Freshwater, alongside rotating celebrity judges like Gwyneth Paltrow and Tony Hawk. The show highlights Amazon’s focus on supporting sellers and helping them reach millions of customers through a streamlined platform.
Products are evaluated based on the "five Ps": pitch, product, popularity, problem-solving, and potential. Viewers will also be able to purchase featured products directly through Amazon's Buy It Now storefront starting on October 30 by scanning a QR code during the show or searching "Buy It Now" on Amazon.com.
The first three episodes will premiere on October 30, with new episodes airing weekly until the finale on January 8, 2025.
For more details, visit the Buy It Now storefront.
10/17/2024
Amazon is introducing new email notifications to help sellers stay informed about changes or delays in FBA shipments using full truckload, less than truckload, and intermodal shipping options. These alerts will notify sellers of adjustments in pickup dates, shipping modes, or carrier details under the Partnered Carrier Program, allowing better preparation for inventory management.
The notifications will be sent to the email provided in Step 4 of the "Send to Amazon" workflow, where carrier and pallet information is confirmed. Additionally, for delivery disruptions, sellers will receive alerts about changes in shipment destination or delivery timing.
To adjust your preferences for these email updates:
Each email will provide key shipment details, including the shipment ID, total pallets, cartons, and weight, giving sellers better oversight of their FBA processes.
For more details, refer to the Track Your Shipments page.
Accomplished sellers, industry leaders, and successful entreprenuers. Our Carbon6 team has assembled to bring you the best tools – and minds – in the business.
Want to learn more? Let’s get connected.