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Latest Amazon Seller News

Unlocking Seller Insights with Amazon’s Product Performance Spotlight
Shannon Curley
Nov 28, 2024
Amazon Seller News
Unlocking Seller Insights with Amazon’s Product Performance Spotlight
Product Performance Spotlight centralizes performance metrics, identifies trends, and provides recommendations – all within Amazon Seller Central.
See Article
How Amazon’s New Embedded Third-Party App Feature Will Streamline Seller Experience
Shannon Curley
Nov 22, 2024
Amazon Seller News
How Amazon’s New Embedded Third-Party App Feature Will Streamline Seller Experience
PixelMe by Carbon6 is now part of Amazon’s new embedded third-party app program, aimed to help sellers streamline Seller Central operations.
See Article
FBA Fee Freeze, Equal Air Cargo Priority, & AI Challenges
Chelsea Cohen
Nov 22, 2024
Amazon Seller News
FBA Fee Freeze, Equal Air Cargo Priority, & AI Challenges
The latest Amazon seller updates: 2025 FBA fee freeze, equal air cargo, plus AI challenges affecting Alexa and Haul.
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Amazon's New Customer Journey Analytics: Driving Growth through Personalized Insights
Shannon Curley
Nov 19, 2024
Amazon Seller News
Amazon's New Customer Journey Analytics: Driving Growth through Personalized Insights
The Customer Journey Analytics dashboard represents a leap in Amazon's analytics capabilities, helping sellers better understand customer behavior.
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AI-Driven Future: Amazon’s Latest Moves in Generative AI, Chatbots, and Streaming
Chelsea Cohen
Nov 15, 2024
Amazon Seller News
AI-Driven Future: Amazon’s Latest Moves in Generative AI, Chatbots, and Streaming
Explore Amazon's strategic AI investments, including Anthropic partnership, Trainium chips, and Alexa upgrades. Learn how these innovations reshape ecommerce and cloud services.
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From Amazon Haul to New Seller Tools: What You Need to Know This Week
Chelsea Cohen
Nov 15, 2024
Amazon Seller News
From Amazon Haul to New Seller Tools: What You Need to Know This Week
Discover Amazon's latest seller updates: Amazon Haul discount store launch, dangerous goods shipping expansion, new video sharing features, and new seller tools.
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Amazon Haul: Low-Cost Mobile Shopping… or a Race to the Bottom?
Shannon Curley
Nov 15, 2024
Amazon Seller News
Amazon Haul: Low-Cost Mobile Shopping… or a Race to the Bottom?
Amazon has officially entered the budget-shopping race with its new low-priced, mobile shopping platform, Amazon Haul.
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Amazon’s New Generative AI: Creating Ads with a Single Click
Shannon Curley
Nov 14, 2024
Amazon Seller News
Amazon’s New Generative AI: Creating Ads with a Single Click
Generative AI is making ad creation more accessible than ever for sellers. At Amazon Accelerate 2024, we discussed its impact on Amazon advertising.
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This Week in Amazon News: B2B Replenishment Services, Drone Expansion, and Seller Updates
Chelsea Cohen
Nov 8, 2024
Amazon Seller News
This Week in Amazon News: B2B Replenishment Services, Drone Expansion, and Seller Updates
Stay current with Amazon's latest updates: B2B restocking services, drone delivery expansion, new VTR guidelines, and global video sharing features for sellers.
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Amazon Seller Updates: Rufus Expansion, Prime Benefits and Seller Tools
Chelsea Cohen
Nov 1, 2024
Amazon Seller News
Amazon Seller Updates: Rufus Expansion, Prime Benefits and Seller Tools
Amazon's latest rollouts: Rufus AI expands to Europe, Prime members get gas savings, plus new seller tools for images, MCF badges & sustainable packaging updates.
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Amazon’s Big Moves: Homepage Enhancements, Seller Ratings, and UK Same-Day Delivery Expansion
Chelsea Cohen
Oct 25, 2024
Amazon Seller News
Amazon’s Big Moves: Homepage Enhancements, Seller Ratings, and UK Same-Day Delivery Expansion
Latest Amazon updates for sellers: Enhanced homepage personalization, new seller ratings in search, low-cost storefront plans, and UK delivery expansion. Stay informed.
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West Coast Congestion: What Amazon Sellers Need to Know for Q4 Inventory Management
Vanessa Hung
Oct 24, 2024
Amazon Seller News
West Coast Congestion: What Amazon Sellers Need to Know for Q4 Inventory Management
West Coast congestion is impacting Amazon sellers ahead of Q4. Learn how to manage inventory delays, adjust shipping strategies, and avoid stockouts this holiday season.
See Article

Seller Central Updates

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Temporary Reimbursement on Coupon Fees for New FBA Products

11/22/2024

Starting now and lasting until 01/31/2025, Amazon will automatically reimburse the $0.60 coupon redemption fee for eligible coupons applied to newly launched Fulfilled by Amazon (FBA) products.

This special offer applies to FBA listings for products made available for purchase for the first time on or after 11/02/2024. Sellers can expect the reimbursement to be credited to their Seller Central accounts no later than 02/28/2025.

Coupons are a valuable tool for driving initial sales, enhancing product visibility, and improving conversion rates for new listings. Additionally, new products do not need an established sales history to qualify for coupon campaigns.

For more information on setting up a coupon and checking eligibility, refer to the Create a coupon guide.

Simplified Shipping from Germany and the UK to US FBA Centers

11/21/2024

The Seller Export and Delivery program now allows sellers to ship Fulfilled by Amazon (FBA) inventory from Germany and the UK to Amazon fulfillment centers in the United States using Amazon-partnered carriers.

This program is designed to streamline international shipping while offering competitive delivery rates and effortless logistics management to help sellers grow their global business through FBA.

Key benefits include:

  • Discounted delivery rates negotiated by Amazon, with payments conveniently handled through Seller Central.
  • Door-to-door service managed by an Amazon-partnered carrier.
  • Integrated order management and tracking directly within Seller Central.
  • Customs clearance support at both the origin and destination provided by the partnered carrier.

To learn more and sign up for this program, visit Sell Globally and register for the US store.

As the holiday season approaches, Amazon has launched its first Consumer Search Trends & Insights Report, providing sellers with valuable data to understand customer behavior and demand. Powered by the Product Opportunity Explorer, this report highlights top search terms and trends to help sellers optimize their strategies for the busy shopping season.

Key features of the report include:

  • Trending search terms by category, with examples such as a 651% surge in searches for "ugly Christmas sweaters" over the past 90 days.
  • Historical data from Q4 2023 to assist with benchmarking and planning, such as an 897% increase in searches for "black bows for gift wrapping" last year during the same period.
  • Insights into high-growth markets, enabling sellers to identify new product opportunities based on rising customer demand.

The report is updated monthly, making it a valuable resource for holiday planning and long-term product strategy. Bookmark the Consumer Search Trends Report to stay ahead of trends throughout the season and beyond.

For more details, explore the Product Opportunity Explorer in Seller Central or visit the Product Opportunity Explorer guide.

New Term Loan Option Now Available for Eligible Sellers

11/12/2024

Amazon has introduced a new term loan option through a partnership with Uncapped, tailored for high-revenue sellers to address substantial business needs.

This financing solution, available to eligible sellers on Amazon.com, provides loans of up to $5 million with repayment terms of up to 18 months. The application process is quick and convenient, with decisions made within 1-2 business days.

Uncapped, a global financial technology company, specializes in supporting e-commerce businesses by offering strategic funding solutions to fuel growth.

Visit the Amazon Lending page to check your eligibility for a term loan with Uncapped.

Update Product Dimensions and Weight for Return Labels with New Feature

11/8/2024

A new feature now allows sellers in the seller-fulfilled network to update product dimensions and weight for Amazon prepaid return labels. This enhancement aims to reduce unexpected carrier fee adjustments caused by inaccurate product dimensions on return shipments.

If you used Amazon's Buy Shipping services to purchase the original shipping label, the system will automatically apply those dimensions to the return label.

To make updates to your product dimensions, navigate to the "SKU attributes" section within your return settings in Seller Central.

Visit Prepaid Returns for Seller-Fulfilled Orders for more details.

Revised Valid Tracking Rate (VTR) Guidelines Take Effect in January 2025

10/30/2024

Amazon is updating its Valid Tracking Rate (VTR) requirements within the Order Performance program to ensure accurate and timely deliveries. Starting January 15, 2025, sellers fulfilling their own orders must maintain a VTR above 95% by providing valid tracking information on all applicable shipments.

Key changes to the VTR guidelines include new tracking requirements based on package value and region for orders shipped to the U.S.:

  • Shipments to the U.S. from China, Canada, American Samoa, or U.S. Minor Outlying Islands: Packages valued under $5 USD require at least one valid carrier scan, while those at or above $5 USD require two scans (one for arrival at the carrier facility and one for delivery or delivery attempt).
  • Shipments to the U.S. from India or the UK: Packages under $15 USD require at least one carrier scan. For packages valued at $15 USD or more, two scans are required—one upon arrival at the carrier facility and one upon delivery or attempted delivery.

Exemptions from VTR tracking requirements include:

  • Digital products
  • Domestic packages using specific freight carriers (see Valid Tracking Rate help page)
  • Domestic packages valued under $10 USD sent via USPS Standard or First-Class Mail envelopes
  • Packages under $15 USD sent from the UK or India to the U.S. with untracked Amazon-integrated shipping
  • Shipments to the U.S. from regions not specified in the updated VTR requirements

For further guidance on maintaining a healthy VTR and understanding exemptions, view the detailed VTR documentation on Amazon Seller Central’s help pages.

Amazon Advances Sustainable Packaging Efforts with New Programs and Materials

10/29/2024

Amazon has introduced several initiatives aimed at reducing packaging waste and promoting recyclability, benefiting both customers and the environment. Here are the latest efforts to enhance sustainable packaging practices:

  • Ships in Product Packaging Program: Amazon now certifies select products to ship in their original manufacturer’s packaging without additional outer packaging from Amazon. This program, which uses seller feedback, machine learning, and product testing to identify qualifying items, certified nearly four million products in 2024 alone.
  • Expanded Use of Paper-Based Packaging: When extra packaging is necessary, Amazon now prioritizes paper-based materials, which are often recyclable through standard home recycling. As of October 2024, Amazon has fully eliminated plastic air pillows in packages prepared at its global fulfillment centers.
  • Minimizing Packaging Materials: For items that need added protection during shipping, Amazon employs data-driven models to determine the most efficient packaging type, reducing the need for excessive cardboard, filler, and plastic. This approach is already widely implemented across North America and Europe and is being extended to India, Australia, and Japan.

These initiatives are part of Amazon's ongoing commitment to sustainable packaging solutions.

Share Product Videos Across Multiple Amazon Stores

10/28/2024

As of September, videos uploaded to Amazon product pages can now be displayed across shared global listings, reaching customers in multiple Amazon stores automatically. This feature helps increase customer engagement, drive sales, and potentially reduce returns by offering more visual product information.

To add videos to your global listings, use the Upload Video tool and follow the usual upload process. When available, your video content will automatically appear on relevant shared listings in multiple stores. You can review where your video is displayed by visiting the Upload and Manage Videos page, which shows a list of stores above the video’s title.

If you prefer to remove a video from one or more specific stores, follow these steps:

  1. Go to Upload and Manage Videos.
  2. Click the trash icon next to the video.
  3. Choose either "Delete from other stores, excluding the current one" or "Delete from all stores, including the current one."
Amazon Discontinues Subscription Box and Club Program

10/28/2024

As of October 11, 2024, Amazon has officially discontinued its Subscription Box and Club program. This decision does not impact the separate Subscribe & Save program, which continues to operate as usual.

Sellers in the Subscription Box program were informed of the change on October 10, 2024, with customer notifications following on October 11. While new subscriptions are no longer available, existing subscribers will still receive their scheduled deliveries, and Amazon will provide order support until the program's full deprecation on December 31, 2024. Subscribers can continue receiving shipments until the end of December unless they choose to cancel, skip, or if sellers opt to end their subscription listings before this date.

Better ASIN Filtering Now Available in Business Reports

10/25/2024

Amazon Seller Central now offers an easier way to analyze performance metrics by ASIN. Based on seller feedback, you can filter business report data directly by ASIN, entering up to 100 ASINs in the search bar for a streamlined search and analysis experience.

Previously, finding specific ASIN data required downloading reports and filtering offline. With this new feature, sellers can now save time and manage ASIN performance data more efficiently within Seller Central.

To use this feature, follow these steps:

  1. Go to your Sales Dashboard.
  2. Select “Reports,” then “Business Reports.”
  3. Choose any report under the "By ASIN" category on the left panel.
  4. Use the ASIN Search toolbar at the top to locate your ASINs.

Meet Our Amazon Seller News Experts

Accomplished sellers, industry leaders, and successful entreprenuers. Our Carbon6 team has assembled to bring you the best tools – and minds – in the business.

Want to learn more? Let’s get connected.

Tim Jordan

Tim Jordan

Chief Strategy Officer, Carbon6

Chelsea Cohen

Community Ambassador, 
Carbon6

Clayton Atchison

Director General Manager, 
PixelMe

Vanessa Hung

Community Engagement 
Director, Carbon6

Shannon Curley

Chief Strategy Officer, Carbon6

Nater Youngchild

Co-Founder & CEO, 
D8aDriven

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