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Highlights

How Does Amazon’s Account Health Assurance Work - And Is There a Catch?

Amazon announced its new Account Health Assurance benefit on November 16, launching it first in Canada and the US before it expands into other markets in 2023. 
See Article

How to Improve CTR & CVR: A Seller’s Guide to Amazon Search

Click-through rate (CTR) and conversion rate (CVR) continue to stand as the titans of search metrics. But what are CTR and CVR, and how can you best optimize them for your Amazon business?
See Article

How Does the Amazon “Request a Review” Button Work?

If you’ve been selling on Amazon for any length of time, you’ll know that reviews are absolutely essential to your success. Their most fundamental benefit? Turning browsers into buyers.
See Article

Recent Posts

Trends & Insights
David McDaniel
Nov 30, 2022
Trends & Insights

Amazon DSP: A Seller’s Guide to Expanding Reach, Optimizing Campaigns, and Boosting Sales On and Off Amazon

Amazon DSP is purpose-built for Amazon sellers, and provides a number of sales-boosting additional features, including audience solutions, campaign optimizations, and brand safeguards. But how do these functions work, exactly?
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News & Announcements
Carbon6 Team
Nov 28, 2022
News & Announcements

How Does Amazon’s Account Health Assurance Work - And Is There a Catch?

Amazon announced its new Account Health Assurance benefit on November 16, launching it first in Canada and the US before it expands into other markets in 2023. 
See Article
For Your Business
Mina Elias
Nov 27, 2022
For Your Business

How to Improve CTR & CVR: A Seller’s Guide to Amazon Search

Click-through rate (CTR) and conversion rate (CVR) continue to stand as the titans of search metrics. But what are CTR and CVR, and how can you best optimize them for your Amazon business?
See Article
Getting Started
Mina Elias
Nov 26, 2022
Getting Started

Amazon PPC Strategy: A Beginner’s Guide to Weekly PPC Optimization

Making optimization decisions haphazardly can have harmful effects on your sales, your ad spend, and your organic rank. Instead, build a systematic Amazon PPC strategy.
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Getting Started
Ben Donovan
Nov 23, 2022
Getting Started

How Does the Amazon “Request a Review” Button Work?

If you’ve been selling on Amazon for any length of time, you’ll know that reviews are absolutely essential to your success. Their most fundamental benefit? Turning browsers into buyers.
See Article
Getting Started
Carbon6 Team
Nov 21, 2022
Getting Started

Navigating the Amazon Customer Journey From Search to Purchase

With all the noise and distractions on Amazon, it’s easy to forget that behind each sale on Amazon is a real person with real needs; a person who needs help and guidance to make the right purchasing choices. 
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News & Announcements
Carbon6 Team
Nov 18, 2022
News & Announcements

Amazon Just Raised FBA Fees Again: How Bad Is It This Time & Can Sellers Still Protect Their Bottom Line?

Instead of glad tidings this holiday season, Amazon has delivered an naughty little update that it will raise FBA seller fees. On top of the changes to the Amazon reimbursement policy and the holiday fulfillment fees, these new FBA fees will continue to impact sellers’ bottom line.
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Trends & Insights
Carbon6 Team
Nov 17, 2022
Trends & Insights

How FBA Sellers Can Compete Against China's Amazon Dominance

China-based Amazon accounts have been steadily dominating the Amazon marketplace year after year, climbing in particular prominence since around 2016. Can other international FBA sellers compete?
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Trends & Insights
Carbon6 Team
Nov 16, 2022
Trends & Insights

Podcast Advertising: A New Frontier for Ecommerce Brands on Amazon

Many ecommerce brands have seen great success by advertising or partnering with podcasts to share their message with listeners. But what are the various types of podcast advertising, and which strategies are best to target shoppers at all points along the sales funnel?
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