Amazon DSP is purpose-built for Amazon sellers, and provides a number of sales-boosting additional features, including audience solutions, campaign optimizations, and brand safeguards. But how do these functions work, exactly?

Amazon announced its new Account Health Assurance benefit on November 16, launching it first in Canada and the US before it expands into other markets in 2023. 

Click-through rate (CTR) and conversion rate (CVR) continue to stand as the titans of search metrics. But what are CTR and CVR, and how can you best optimize them for your Amazon business?

Making optimization decisions haphazardly can have harmful effects on your sales, your ad spend, and your organic rank. Instead, build a systematic Amazon PPC strategy.

If you’ve been selling on Amazon for any length of time, you’ll know that reviews are absolutely essential to your success. Their most fundamental benefit? Turning browsers into buyers.

With all the noise and distractions on Amazon, it’s easy to forget that behind each sale on Amazon is a real person with real needs; a person who needs help and guidance to make the right purchasing choices. 

Instead of glad tidings this holiday season, Amazon has delivered an naughty little update that it will raise FBA seller fees. On top of the changes to the Amazon reimbursement policy and the holiday fulfillment fees, these new FBA fees will continue to impact sellers’ bottom line.

China-based Amazon accounts have been steadily dominating the Amazon marketplace year after year, climbing in particular prominence since around 2016. Can other international FBA sellers compete?

Many ecommerce brands have seen great success by advertising or partnering with podcasts to share their message with listeners. But what are the various types of podcast advertising, and which strategies are best to target shoppers at all points along the sales funnel?