Sustainability not only benefits the environment but also resonates with modern consumers who prioritize ethical and eco-friendly products. In fact, some research suggests as many as two in three consumers are willing to spend more for a product from sustainable brands.

What is it that makes the difference between a product and a brand? Ecommerce brand expert and author Ben Leonard shares his insights in the latest guest post from Carbon6.

Global sourcing and omnichannel commerce strategies must adapt to modern challenges and steer towards a sustainable and responsible economy.

Amazon is adopting AI in every part of its product development process. In this post, we’ll look at how they are using AI for their A9 search algorithm– the search engine that powers Amazon search results.

From product discovery, business plan generation, design, and development, AI can help reduce the time spent on manual tasks and trial-and-error and help you launch more products faster than before.

Amazon sellers seeking expansion opportunities should consider selling on Alibaba.com, a global B2B marketplace boasting an impressive 1.6 billion listed products. This platform opens doors to a diverse customer base, including businesses not currently engaged on Amazon.

Emerging ecommerce marketplaces pop up seemingly every day, posing new opportunities — and considerations — for sellers. In an environment where Amazon is no longer the only player in town, sellers who take advantage of this ever-expanding landscape have the potential to grow exponentially.

While Amazon is an isolated — albeit huge — ecosystem that enables you to sell through its platform alongside other online sellers, Shopify is a specialized platform that gives you the tools you need to build your own online store.

In a technologically advanced ecommerce environment in which artificial intelligence seems to be taking over, where does a business owner even start? Where are the low-lift, high-impact opportunities to integrate AI into your marketing mix to drive greater ROI?