Amazon DSP Strategy: The Most Powerful FBA Growth Play in 2025

I’m not in the business of sugar-coating, and the truth is: selling on Amazon is brutal. Margins are razor-thin, competition is relentless, and the old PPC tricks just don’t cut it anymore. If you want to scale your brand and actually win, you need to play smarter. 

That’s where an Amazon DSP strategy comes in.

Why Amazon DSP Advertising is a Game Changer

Amazon DSP (Demand Side Platform) is one of the most powerful advertising tools available to sellers. Unlike traditional PPC where you’re bidding on keywords inside Amazon, DSP campaigns allow you to target actual shoppers based on real purchasing behavior – both on and off Amazon.

With DSP, you can:

• Reach high-intent buyers before they even search for your product.
• Retarget lost customers who viewed your listing but didn’t convert.
• Expand your audience by targeting shoppers who purchased from competitors.
• Advertise beyond Amazon, placing your products on premium websites, mobile apps, and even streaming platforms.

The Problem with Traditional Amazon DSP

For years, Amazon DSP was locked behind high barriers—it required a $50K minimum ad spend, making it inaccessible for most small and mid-sized sellers. 

On top of that, the complexity of DSP meant that unless you had an in-house team or a high-end agency, your campaigns likely underperformed, leaving sellers frustrated and burned out.

That’s where DSP Prime changes the game. 

DSP Prime: Amazon DSP Campaigns Without the Hassle

DSP Prime takes all the power of Amazon DSP and makes it accessible to brands of all sizes with expert management and zero wasted ad spend.

Here’s what makes DSP Prime a no-brainer:

• Affordable Access: Get into DSP with just $5K per month, a fraction of the traditional cost.
• Expert Management: No need to learn DSP from scratch. The DSP Prime team handles everything from strategy to execution.
• Full-Funnel Domination: Drive external traffic, retarget lost shoppers, and convert at every stage of the funnel.
• Crystal-Clear Data & Transparency: Real-time reporting, executive summaries, and insights updated every 15 minutes.

How to Win with a Smart Amazon DSP Strategy

1. Start with Amazon DSP Retargeting

Retargeting is where the easy wins are. Ever had a shopper check out your product and bounce? DSP Prime makes sure they see your ad everywhere until they come back and buy.

• Target shoppers who viewed your product but didn’t purchase (7 to 90 days).
• Recover abandoned carts and lost sales.
• Re-engage past buyers with new products and upsells.

2. Steal Your Competitors’ Customers

This is where things get fun. With DSP Prime, your Amazon DSP strategy can target people who already bought from your competitors. If they bought a similar product, they’re proven buyers—and now you can get in front of them with a better offer.

3. Expand with Lookalike Audiences

Amazon’s first-party data is gold. DSP Prime lets you build lookalike audiences of high-converting shoppers. That means more sales, better ROAS, and faster scaling.

4. Go Beyond Amazon

Why limit yourself to Amazon traffic? DSP Prime gives you access to ad placements across high-traffic websites, apps, and even streaming services. That means you’re reaching shoppers before they even think about your competitors.

How to Get Started with DSP Prime

For years, Amazon DSP was an exclusive club and only big brands with deep pockets controlled it. Now, DSP Prime is leveling the playing field. Here’s what you get:

• A fully managed, expert-driven solution – No need to waste time learning DSP.
• 60 days of AI-powered creative optimization for free – Ads that convert better, at no extra cost.
• Fast Amazon DSP campaign launches – Get your ads live in 10 days or less.

See how Amazon DSP works in this case study, tried, tested, and approved by yours truly.