In the world of ecommerce, profitability is paramount. Sellers on Amazon and other platforms face increasing competition, rising fees, and shifting buyer behavior. While revenue metrics like ACOS and TACOS are important, profitability is what keeps your business thriving.
This article explores three essential strategies (wins) to boost profitability and three common pitfalls (sins) to avoid in your ecommerce journey.
Read on, or catch the full webinar replay here:
Win #1 –Optimize Listings to Maximize Conversions
A well-optimized product listing is the cornerstone of Amazon success. Ensure your product titles, bullet points, and descriptions are keyword-rich and designed to address customer pain points. Pair this with high-quality images and videos to improve trust and conversion rates.
- Actionable Tip: Use solutions like SellerAssist by Carbon6 to identify the best-performing keywords for your product category.
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Sin #1 – Failing to Align Budgets with Seasonality
Seasonality plays a significant role in ecommerce. Many sellers miss opportunities or overspend during low-demand periods.
- Solution: Align your advertising and inventory budgets with peak shopping seasons such as Prime Day, Q4, or category-specific surges like back-to-school.
- Pro Tip: Plan marketing strategies at least three months ahead of key events to maximize ROI.
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Win #2 – Leverage Inventory Management for Sustained Growth
Running out of stock can kill your momentum and rankings on Amazon, while overstocking ties up capital and increases storage fees.
- Strategy: Invest in inventory management software to maintain a delicate balance. Predict demand with tools like SoStocked to prevent lost sales.
Learn more from Chelsea Cohen, cofounder of SoStocked by Carbon6:
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Sin #2 – Ignoring Hourly Data on Ad Performance
Amazon operates at a granular level, where rankings can shift multiple times a day. Sellers who fail to analyze hourly data lose out on opportunities to scale profitably.
- Fix: Use automation tools like PixelMe to monitor performance and optimize ad spend during high-conversion hours.
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Win #3 – Focus on Profitable SKUs
All products are not created equal. Concentrate your efforts on SKUs that yield the highest profit margins.
- Advice: Reduce ad spend on low-performing SKUs and use those funds to amplify your star products. Analyze product performance regularly using data-driven insights from platforms like Teikametrics.
Sin #3 – Neglecting to Calculate True Profitability
It’s easy to overlook hidden costs like shipping, FBA fees, and returns. However, these can erode your margins significantly.
- Action Plan: Use a profitability calculator or software to factor in all costs, ensuring a precise understanding of your bottom line.
Want to hear more profit tips? Take 6 minutes to hear from the experts:
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Make the Most of Amazon Profit Strategies
Maximizing profitability requires focus, strategy, and agility. By implementing the three wins and avoiding the three sins outlined here, you can transform your Amazon business into a sustainable, profitable venture.
