Top Amazon Sellers News This Week

This week’s retail news delivers Amazon updates focused on seller efficiency, lower voucher fees, and smarter decision-making ahead of peak season.

• European Voucher fees cut ahead of peak season: Starting November 5, voucher fees drop from 1.5% to 0.75% with a £200 cap. Recreate existing vouchers after this date to access the lower pricing for BFCM.
• New AI tool to enhance product listing: Amazon has launched Enhance My Listing, an AI feature that suggests improvements for titles, descriptions, and missing details so you can refresh listings faster.
• Customs Analytics fully rolled out: A unified dashboard now offers 100+ metrics, advanced visualizations, and customizable reporting for faster, data-driven decisions.
• New Amazon AWD centers and promotional rates: Two new centers in California and Arizona add 12M cubic feet of storage. Inbound processing is $1/box through January 14 for qualifying shipments.
• Instant account alerts via Seller App: Push notifications now alert you to account health issues and key updates in real time, even when you’re away from your dashboard.

Dive deeper into each Amazon update below to map out where they fit in your strategy for Q4 and beyond.

Amazon UK Lowers Voucher Fees Ahead of Peak

Amazon is cutting voucher fees in half starting November 5, 2025 (from 1.5% to 0.75% in the UK) with new caps to increase cost predictability for BFCM. This is huge given the volatility many brands faced under the March 2025 promotional structure changes.

Under the new system, sellers launching vouchers on or after November 5 will see variable voucher fees cut in half (from 1.5% to 0.75% in the UK), with hard caps to prevent fees from ballooning as sales scale. For high-volume ASINs, this could meaningfully improve promo ROI.

For example, a UK voucher tied to £100,000 in sales will max variable fees at £200, instead of £1,500 today. Sellers running big Black Friday/peak-season plays can also take advantage of consolidated Promotion IDs, enabling up to 2,900 child ASINs under one voucher while only paying one upfront and variable fee.

These changes also extend across Europe, offering similar relief:

• UK: £2 upfront + 0.75% variable fee, capped at £200
• DE: €4 upfront + 0.75% variable fee, capped at €300
• FR/IT/ES: €2 upfront + 0.50% variable fee, capped at €100

It’s also worth noting how fees are charged and how this affects cash flow planning. Voucher fees apply only when customers collect and redeem Amazon seller vouchers. They are billed after the promotion ends, typically within 14 days. Fees are not refunded on returned items, and sellers may pay applicable local taxes based on marketplace rules. 

If all SKUs in a voucher are suppressed for the full promo period or the voucher is canceled before launch, no fee applies, an important safeguard for catalog or inventory surprises.

However, here’s the catch: vouchers created before November 5 won’t qualify for the new caps. The trick is to deactivate existing vouchers and recreate them once the new structure goes live to access the savings. For brands already planning campaign flighting and traffic budgets, this timing matters. Updating your promo calendar now ensures you don’t miss out on reduced costs.

Tips to Stay Ahead of the November 5 Deadline

• Check if you’re eligible for vouchers.
• Re-create scheduled vouchers on/after November 5 to lock in capped and reduced fees, especially for high-volume ASINs.
• Bundle ASINs under one Promotion ID (up to 2,900 child SKUs) to minimize upfront fees.
• Model ROAS and margin scenarios with new fee caps. Consider using C6’s Amazon Promotion Fee Calculator to see fee impact. 
• Confirm tax implications by marketplace to avoid surprises on cross-region campaigns.
• Review any upcoming peak deals and coordinate voucher timing so you’re not paying legacy rates during the biggest weeks of the year.

Create a voucher to get started.

Amazon Launches New AI Listing Tool, Analytics Dashboard, and AWD Centers

Amazon is doubling down on tools it says will help sellers operate faster and smarter, from AI-generated listing enhancements to a newly expanded analytics suite and fresh AWD capacity in the US West. On paper, these updates promise efficiency and scale. In practice? Early seller feedback suggests a mix of optimism and eye-rolling skepticism, especially around Amazon’s AI claims.

Amazon Debuts “Enhance My Listing”

Amazon has launched Enhance My Listing, an AI assistant designed to refresh product titles, descriptions, attributes, and missing details so listings stay competitive without hours of manual editing. Sellers can test it now via Manage All Inventory → Edit Listing → Product Details tab.

According to Amazon, the tool aims to modernize catalog upkeep:

“Combine your expertise with AI insights, review suggestions, and publish updates with a click.”

However, early community reactions suggest the tool still has chatbot energy. Some sellers tested the new listing-enhancement tool on old or closed listings, expecting messy results, and that’s exactly what they found. One seller said the AI suggested bringing back an incorrect title they had already fixed manually, while another joked that the rollout felt like “AI-generated glop,” especially since the linked help page didn’t even reference the feature.

In other cases, sellers saw only a couple of suggested tweaks, including a bizarre attribute labeled “mistral-3-1” with no connection to the product. Many sellers also noted the tool often fails to provide meaningful edits to titles or bullets and lacks basic transparency features like A/B testing or side-by-side change comparison, which are capabilities word processors have offered for decades.

The bottom line is that sellers welcome automation, but want transparency, control, and measurable uplift. Right now, this tool feels like a work in progress, not a conversion engine.

Amazon Custom Analytics Fully Launches

While the AI listing tool is off to a rocky start, Amazon’s Custom Analytics rollout is earning more enthusiasm. The unified dashboard now includes:

• 100+ metrics across account health, ratings, promos, and more
• Drag-and-drop report building
• New visual tools like funnels, heat maps, and multi-axis trend charts
• Pre-built dashboards for fast onboarding

For large catalogs and omnichannel teams used to stitching spreadsheets, this is a huge upgrade, especially for sellers managing ad efficiency, repeat purchase behavior, and product health over time.

If Amazon continues improving ease-of-use and data export flexibility, this could become a centerpiece reporting tool (not just another dashboard).

Two New Amazon Warehousing and Distribution Centers Open

Amazon added 12M cubic feet of pallet-friendly storage across new AWD facilities in California and Arizona, now accepting single-SKU pallets and palletizable shipments. To ramp adoption, inbound processing fees drop to $1/box (from $1.35) on qualifying shipments through January 14, 2026.

Updated Amazon AWD fine print:

• Must select West Coast Palletizable (US) region
• Shipments not meeting pallet rules jump to $2.50/box
• Mixed-SKU pallets may be rejected entirely

For brands with bulk replenishment or freight already West Coast-positioned, this unlocks lower handling costs and better flow-through to FBA.

New Seller App Push Notifications to Protect Account Health

Amazon is finally offering mobile push alerts for critical account issues like suppressions, deactivations, or invalid payment methods through the Seller App.

Given how quickly account health issues can snowball, this is a simple but necessary safeguard for operators on the go, especially those without 24/7 account monitoring.

Final Take

Amazon is racing to infuse AI and automation across Seller Central, but sellers are right to demand proof, control, and transparency, not marketing language. The good news: analytics and logistics updates are real wins. The AI tools? Promising, but not yet trust-ready.

If Amazon wants seller adoption at scale, side-by-side editing and true A/B testing need to be next. Until then, experiment carefully and share what works (and what breaks) with the community.

Other Retail News This Week

1. Amazon Introduces Smart Delivery Glasses

Amazon is testing AI-powered delivery glasses built with input from hundreds of drivers to improve navigation, safety, and delivery accuracy. Get a look at how this tech could raise the bar for last-mile expectations.

2. USPS Doorstep Returns Partnership with Amazon

Amazon is rolling out free USPS doorstep pickup for select returns (weighing 1 to 15 lbs), streamlining the customer experience. See how this shift could influence return behavior and reverse-logistics planning.

3. UK EPR Rules for Packaging & WEEE

New EPR rules are now fully active in the UK, with non-UK sellers automatically enrolled in Amazon’s Pay on Behalf program and charged category fees. Review the requirements to stay compliant and avoid surprise deductions.

4. Reduced FBA Box Length Limit in EU & UK

FBA max box length is now 63.5 cm (previously 91.4 cm) across key EU & UK markets, with non-compliant shipments at risk of refusal and fees. Check your packaging setup to keep inventory moving smoothly.