Top 5 this week

1. New U.S. Trade Court Ruling Pauses Trump’s Sweeping 2025 Tariffs—No Immediate Changes for Importers

“Some potential good news on the tariff front. A lot of sellers will be holding their breath on this one. No matter how this shakes out, the tariff warfare has exposed financial vulnerabilities many sellers face. Now is a prime opportunity to optimize costs and strengthen profitability. Take steps to reassess and future-proof your business for whatever comes next.” ~Chelsea Cohen

2. Analyze and reach custom audiences using Amazon Marketing Cloud’s new Amazon Retail Purchases dataset

“Extending the lookback window almost 5x is helpful, especially for one-time purchase products that aren’t part of a monthly routine. More history means smarter targeting. The 60-day free trial makes this feature a no-brainer for testing.” ~Clayton Atchison

3. Meta is working on plans to open retail stores, internal communication shows

“Meta expanding its retail footprint signals a strategic push to boost hardware sales – particularly of its smart glasses and VR headsets. Retail stores will allow people to see, touch, and experience them IRL. This move aligns with competitors like Apple and Amazon, emphasizing the growing importance of physical retail in tech.”~Vanessa Hung

4. Anthropic’s Claude 4 models now available in Amazon Bedrock

“Nothing but good news here. The new 4.0 models from Anthropic are showing impressive benchmark results and are already the top pick by users for programming tasks. Anthropic claims these new models will be particularly strong for agents with complex tool usage. Regardless of benchmarks, picking the model that best solves your use case is the only metric that really matters in the end.” ~Nikko Patten

5. Amazon bolsters ad business with InfoSum, Magnite partnerships

“Cookie decay is real. Amazon DSP is king because of its first party data – and they make sure they stay on top through partnerships like these. The TV aspect is the most interesting, highlighting how Amazon is combining massive streaming reach with sharp, data-driven targeting.” ~Clayton Atchison

Community

Stay Ahead of Retailer Updates

Get weekly news on policy changes, announcements, and events—trusted by sellers and suppliers for over 225 issues.

Allow Carbon6 to email me(Required)
This field is for validation purposes and should be left unchanged.

Subscribed!

Check your inbox every Friday for the Top Reads newsletter.

Past Newsletters