Top 5 Amazon Seller Reads this Week: Issue #231

Top 5 this week

1. Amazon FBA Capacity Limits June-July: What Sellers Need to Do

“With Prime Day nearing and Q4 planning already top of mind for many sellers, capacity limits are back to make things more complicated—flashbacks to 2020, anyone? One of the most important capacity factors for tentpole planning: open shipments. For those shipping direct to FBA, creating shipments too early could block much needed storage space. Smart capacity planning is now just as crucial as demand forecasting. Start those internal conversations now to avoid getting caught off guard.” ~Chelsea Cohen

2. Walmart allows marketplace sellers to use Amazon FBA with restrictions

“Walmart’s MCF policy shift is big, but with fine print. Sellers must use blank-box packaging and avoid Amazon Logistics to stay compliant. But here’s the catch: MCF is still costly, often pricier than Walmart Fulfillment Services. For sellers, it’s a tradeoff between convenience and margin. Walmart wins by offloading logistics risk and Amazon wins by monetizing its infrastructure.” ~Vanessa Hung

3. Amazon Updates: ASN Version 2 Changes & Amazon’s $4B Bet on Rural America

“Amazon vendors face an August 1st deadline as ASN Version 2 labelling requirements roll out across EU/UK shipments, including SSCC or AMZNCC barcodes on every pallet and box to avoid costly chargebacks and shipment delays. Meanwhile, Amazon’s $4B rural delivery expansion and Target’s small-town store openings signal a shift in logistics infrastructure that will reshape how vendors and sellers reach underserved markets nationwide.” ~Shelby Owens

4. Walmart’s Retail Rewired Report reveals a growing trust in AI-based shopping recommendations, on par with influencer endorsements

“We’re seeing a major shift in how people shop—agentic AI isn’t just a concept anymore, it’s becoming part of everyday retail. What’s really interesting is that people are starting to trust AI recommendations just as much, or even more, than influencer advice. At the same time, they still want a human touch and to feel in control of the experience.” ~Vanessa Cox

5. Marketers Move Millions in Ad Spend from The Trade Desk to Amazon’s Ad Platform

“This is textbook Amazon. Amazon either buys you or out-maneuvers you. Amazon DSP will get more expensive in the years to come. Right now it’s a market share play, and despite the headline both TradeDesk and Amazon are growing share, but Amazon is already bigger, better, and cheaper. My money in the future is on Amazon. Get in now, while the cost is still low, and giants are fighting for our attention.” ~Clayton Atchison