Top 5 Amazon Seller Reads this Week: Issue #233

Top 5 this week

1. Prime Day is back July 8-11, with double the days and millions of deals

“While Prime Day is a major revenue driver for a lot of brands, it shouldn’t become a free-for-all. Keep your sales volume dialed in during Prime Day to avoid stocking out, which can hurt your rankings. Expensive re-ranking costs are just the half of it, as selling out at a discount often means losing full-price sales later on. This is also a great time to offload aged inventory and free up cash.” ~Chelsea Cohen

2. Amazon Seller News: Vendors Face Stricter Policies While Advertisers Gain Massive Streaming Access

“Amazon’s High Return Rate policy sharpens the focus on customer experience but also introduces a new layer of financial risk for Vendors. From accurate Product Detail Page content to fulfillment, packaging, and even post-sale expectations, every detail matters. Brands need to treat return rate not as a lagging indicator, but as a leading signal of breakdowns across the retail supply chain. Those that proactively manage this metric will protect both profitability and brand trust in the long run.” ~Shelby Owens

3. The High Cost of Amazon Promotions

“During Prime Day, deals and promos can be a double-edged sword, especially with Amazon’s new 2025 promo fee changes. If you’re not careful, you might move a ton of product and end up with very little profit once fees and discounts are factored. It’s crucial to understand the deal you’re really making. Don’t just guess—run the numbers. This free calculator is a great way to model different scenarios and make sure you know exactly what you’re walking away with when the dust settles.” ~Tom Rohlf

4. Walmart, Brands Leverage Variable Label Data for FSMA 204

“FSMA 204 is a reminder to rethink data transparency from the ground up. Brands that proactively integrate traceability into their packaging and supply chain workflows won’t just meet Walmart’s requirements, they’ll future-proof their operations. On-pack data is the bridge between retailer mandates and consumer trust, and those who invest early will have a strategic edge when scale and speed matter most.” ~ Vanessa Cox

5. Walmart Working on Shoppable Ads for Vizio TVs

“By transforming connected TVs into points of sale, Walmart’s taking a page from Amazon in redefining the customer journey and shortening the conversion funnel in real time. For brands, this represents a powerful opportunity but one that demands precision in creative execution and operational readiness. Those that align media investment with merchandising strategy will win. Those that don’t will spend heavily to generate interest they can’t fulfill.” ~Clayton Atchison