Top 5 Seller Reads this Week: Issue #243

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Top 5 this week

1. Variation & FBA Liquidation Changes + Trademark Compliance Tips

“Amazon is becoming a more rigid marketplace, defaults now serve its efficiency, not seller flexibility. Auto-liquidations and forced donations shift control away from brands. Even variation theme removals limit listing edits. Sellers must act early to maintain oversight or risk being boxed into Amazon’s operational flow.”
~Vanessa Hung

2. Walmart Adds Next-Day Shipping for Third-Party Orders in Key Cities

“As a seller it’s awesome to see Walmart continue its march towards matching Amazon’s operational excellence. Adding next day shipping is another example of Walmart chipping away at Amazon’s operational moat that creates exceptional end customer experiences.”
~Tom Rohlf

3. Gen AI Drives 4,700% Traffic Surge to Shopping Sites in the US: Adobe

“The path from AI-powered research to an actual purchase seems to be getting a lot smoother. The fact that the conversion gap is closing this quickly is a compelling signal that these platforms are getting better at recommending products people actually want to buy. This is one more data point to support taking AI as a channel seriously.”
~Nikko Patten

4. Amazon Resumes Google Shopping Ads – Except in the U.S.

“I correctly predicted this as a test. But, let’s see if it was “really” a test in the USA. My guess is they’ll start spending in USA again soon. Interesting that when they stepped back ROAS lowered for D2C companies. Apparently people that are willing to shop D2C make more of an effort to do so, and avoid Amazon Ads. But with Amazon Ads gone, people clicked and converted less. Maybe Amazon Ads are better business for everyone.”
~Clayton Atchison

5. Ecommerce Finally Returns to Its COVID Peak

“The real opportunity is in building for steady, sustainable growth. This means doubling down on operational efficiency – cleaner supply chains, tighter inventory management, and smarter deduction recovery. With online’s share now expanding through genuine market growth, brands who prioritize AI-driven personalization, relentless improvements in consumer convenience and streamlined processes will drive continued steady growth. The winners in this next phase will be those who manage profitably for the long game.”
~Vanessa Cox