Top 5 this week

1. Retail News: Prime Video Ads Go Local + EU EPR Compliance Updates

“Hyper-local Prime Video ads bring national campaigns down to the zip code, game-changing for regional promotions. The new Brand Store metric connects ad clicks to engagement. And with EPR Pay on Behalf expanding to the UK and Italy, sellers can scale EU growth without drowning in red tape.” ~Vanessa Hung

2. Walmart to Provide New AI Capabilities to Suppliers

“With instant insight into shopper behaviors and attitudes, your next product or campaign could align with real time demand, thanks to Walmart’s upcoming enhanced AI research tool. Tie Walmart Connect to shelf truth: pause bids when Scintilla shows OOS risk, shift spend to stores with healthy weeks-of-supply, and only scale hero keywords when trend velocity and availability align.” ~Vanessa Cox

3. Measure Holistic Advertising Impact with Omnichannel Metrics

“Finally. This is great news. I’ll need to see how much information and how granular that data is. But, at least it’s a very much needed step in the right direction. If I’m selling D2C and on Amazon, I’m getting all of this set up as soon as possible. Every omni-channel business should be looking into this ASAP.” ~Clayton Atchison

4. Amazon Rufus on Track for $ 10 Billion in Sales

“Rufus is driving a major shift in how customers shop on Amazon. AI-assisted queries are not just a feature, they’re becoming the frontline of product discovery. With $10B in projected sales and user engagement up over 200%, sellers must adapt fast. Optimizing for conversational search, streamlining listings, and leaning into FBA will be critical to staying competitive.” ~Vanessa Hung

5. Amazon and Perplexity are Fighting Over the Future of AI Shopping

“Amazon took the opening shot in the war over who controls AI shopping. Amazon is trying to keep its walled garden intact, arguing these ‘agents’ are just uninvited bots. On the other side, Perplexity is betting that users want an agent that can shop anywhere, not just on Amazon. For sellers, I think it’s one more confirming data point that ensuring your product context works well for agents as well as humans will be increasingly important.” ~Nikko Patten

Community

⏳ Final Chance to Register for our Upcoming Webinar

Our live webinar on How to get your CFO to greenlight Deduction Recovery tools is almost here. In this live session our experts will walk you through a 3-input ROI model for deduction recovery and share a template you can leverage. We will also be answering live questions that are relevant for your business.

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Creating Winning Amazon Products: An Insider’s Post-Launch Guide

Our very own Vanessa Hung sat down with Jeff Nickerson, Director of Brand Experience and Excellence at Amazon, at Accelerate 2025 to talk about about how tools, programs, and AI innovation are reshaping the way products launch and scale on the world’s biggest marketplace.

Explore the full discussion.

💪 Mastering AVN: Download Your Vendor Negotiation Guide

Ready to take your Amazon vendor negotiations to the next level? Our recent white paper, “Mastering Amazon Annual Vendor Negotiations”, lays out the strategies, data tactics, and playbook you need to defend margins and build better partnerships.

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• Understand Amazon’s negotiation tactics and identify key leverage points.
• Transform operational deductions and chargebacks from a vulnerability into a data-backed strength.
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