Unlock your Prime Day potential! Month-by-month strategies inside.
Download the complete calendar and playbook for free
Free Download
Are you prepared for 2024 fees? Download our free Amazon Fee
Stack White Paper
for 2024 to protect your business.
Carbon 6
NEW! Download the free Amazon
Fee Stack White Paper
for 2024.
Free Download
Free Download
Take your Seller Central operations off your to-do listHire us for around-the-clock Amazon account management!
Learn More
ManageByStats is now FREE! Get this ultimate, all-in-one tool suite to boost your profit on Amazon.
Learn More
We double our reimbursements efforts
to get you 20% more back from Amazon!
Learn More
Urgent: Amazon sellers take action now!
Amazon reduced the reimbursement window by a staggering 88.89%, from 18 months to 60 days starting October 23, 2024.
Start Your Free Audit
MINUTE READ TIME
Published
May 29, 2019
|

|

How To Get Your Facebook Page Verified: A Complete Guide

How To Get Your Facebook Page Verified: A Complete Guide
Loading the Elevenlabs Text to Speech AudioNative Player...

Table of Contents

Urgent: Amazon sellers take action now!
Amazon reduced the reimbursement window by 88.89%, from 18 months to 60 days starting October 23, 2024.
Start Your Free Audit
Take Seller Central operations off your to-do list
Trust our team of experts with 24/7 account management!
Learn More
NEW! Download the free Amazon Fee Stack White Paper for 2024.
Free Download
Unlock your Prime Day potential!
Download the complete playbook for free
Free Download
ManageByStats is now FREE!
Get the complete data suite to boost your profits.
Learn More
We double our reimbursements efforts to get you 20% more back
Learn More
NEW! Free Q4 Playbook to boost your Amazon sales! Your guide to peak-season success with key priorities and timelines.
Download Now

While browsing on Facebook, you've probably noticed a blue or sometimes gray verified checkmark on the Facebook Page of many of your favorite brands and companies, and wondered how to get this on your own business account.

For example, Spotify has their main Facebook Page verified with the blue badge:

Spotify blue badge

And Patagonia has gray badges on their local Facebook Pages, such as their San Francisco retail store:

Patagonia gray badge

Getting verified gives your business instant credibility and authenticity, lets people know you're an approved business, and boosts your search rankings on Facebook and Google.

So let's get your Facebook Page(s) verified! ✅

Below we'll cover:

  • The 2 types of Facebook Page verifications: blue badges and gray badges
  • Steps to get your Facebook Page verified
  • Tips for getting verified
URL_shortener_pixelme-2

Facebook Page Verification: Blue badge vs. Gray badge


So which badge is right for your business?

Matrix blue or red

1. Blue badge

From Facebook: "If you see a blue badge on a Page or profile, it means that Facebook confirmed that this is the authentic Page or profile for this public figure, media company or brand. Keep in mind that not all public figures, celebrities and brands on Facebook have blue badges."

🏢 These are Facebook's priority categories for receiving blue badges:

  • Select people (celebrities, journalists, musicians, athletes, etc.)
  • Select brands or businesses
  • Sports companies
  • Media companies
  • Entertainment companies
  • Government officials

🔑 Pro-tips:

  • The following can increase your chances of getting verified: your business has received a lot of media and press, is a well-known brand, has plenty of word of mouth growth, has a high number of followers (not the only criteria but still a consideration as it's usually growth-correlated), and/or is running ads.
  • Facebook doesn't disclose all blue badge criteria, but blue badges are ultimately used as a high signal for ensuring the Page will be well-received on their platform and stand out from potentially similar but inauthentic Pages. So if you have a lot of imposter Pages, it’s a good idea to emphasize this when requesting verification.

🕒 Turnaround time: Verification can take anywhere from days to weeks.

2. Gray badge

From Facebook: "If you see a gray badge on a Page, it means that Facebook confirmed that this is an authentic Page for this business or organization."

🏢 These are the primary types of businesses using gray badges:

  • Local businesses (e.g. businesses with a physical retail store)
  • Companies & Organizations
  • Public Figures

Gray badges are commonly used by large retailers like Patagonia who have a blue badge for their main brand Page and a gray badge for each of their local Pages.

Patagonia blue and gray badges

🔑 Pro-tips:

  • Any authentic business can request a gray badge. Since it's used frequently by local businesses, it helps if your Facebook Page has your business address and phone number listed.
  • Gray badges are much easier and faster to get than blue badges.

🕒 Turnaround time: It usually takes up to 48 hours to get approved.

URL_shortener_pixelme-2

How to get a blue badge on Facebook

Step 1: Ensure your Page is active and has key info completed

  • Profile photo & cover photo
  • Page info: short description, phone number, website, email address, address, hours, Privacy Policy link
  • Content: check that you’ve regularly posted content to your followers over a period of time (or wait to apply until you have a regular cadence going).

Step 2: Request a Blue Verification badge

  • Fill out Facebook's Help Center form for a blue badge (note: you'll need to be signed into Facebook to access this)
  • Select "Page" as the verification type
  • Select your Facebook Page from the drop-down (note: ensure you're a Page Admin if you don't see it in the drop-down)

Attach any of the following official company documents:

  • Your organization's phone or utility bill
  • A certificate of formation
  • Articles of incorporation
  • Tax or tax exemption documents belonging to your organization
Facebook blue badge form verification

Tips for getting verified

  • Ensure your business meets the minimum criteria and has plenty of press and growth.
  • Facebook Account Manager: If you're running ads and are in contact with someone from their Facebook Ads team, ask your Account Manager to request getting your Page verified. This may expedite the process - they can also provide some guidelines if your Page isn't approved, on changes needed to get verified in the future.

How to get a gray badge on Facebook

Step 1: Visit your Page from Pages Manager

Step 1: Facebook Pages Manager

Step 2: Click "Settings" at the top of your Page

Step 2: Page Settings

Step 3: From the General tab, next to "Page Verification", click "Edit"

Step 3: Page Verification Edit

Step 4: Click the "Verify this Page" link that appears

Step 4: Verify this Page

Step 5: Enter a publicly listed Phone Number for your business

Note: this is the first of 2 options for verification. You can either verify via a phone number or with business documents (step 6).

If you have a publicly listed phone number for your business listed on your Facebook Page and website, enter the number and click "Call Me Now".

Step 5: Phone Number

You'll get a call from Facebook with a 4-digit verification code that you can enter in.

📞 Note: if you miss the call, Facebook's phone system will coveniently leave a voicemail with the code.

Step 5a: Phone verification code

Step 6: Send Business Documentation for verification

Step 6 is optional: Alternatively, if you don't have a publicly listed company number or are unable to verify by phone, you can upload any of the following business documents to be verified.

Step 6: Business documentation verification

For more details on gray badge verification, visit Facebook's Help Center page.

Minimum Page criteria to get verified on Facebook

  • Page is published and has the "Follow" button enabled (it's on for business Pages by default)
  • Have a profile photo and cover photo
  • Have regular content posted
URL_shortener_pixelme-2
Urgent: Amazon sellers take action now!
Amazon reduced the reimbursement window by 88.89%, from 18 months to 60 days starting October 23, 2024.
Start Your Free Audit
NEW! Free Q4 Playbook to boost your Amazon sales for peak-season success.
Download Now
Unlock your Prime Day potential!

Download the playbook for free
Free Download
Take Seller Central operations off your to-do list
Trust our team of experts with 24/7 account management!
Learn More

Facebook page verification: tips to get verified

  • Ensure you have all the basic Page profile info filled out and some recent active posts.
  • If you're a newer business, you may still have to go through the route of verifying with business documentation vs. a phone call to get verified.

To close off with a final tip, Facebook is willing to re-review Page verification requests. So let's say you apply for a blue badge and don't get verified the first time - try applying for a gray badge first.

Then, once your business has made updates to more closely meet their criteria, has reached another growth milestone, or has kicked off large ad campaigns, it doesn't hurt to apply for a blue badge again ✔️.

PixelMe is a link management platform to brand, track and share short URLs using a custom domain name 👉 Sign up for FREE today!

Recent Newsletters

Insights: Acquisition alert, the latest in AI, and more
Carbon6 Team
Sep 11, 2024
News & Announcements
Insights: Acquisition alert, the latest in AI, and more
With only one month left until Q4, plans and preparations are happening in earnest across ecommerce for this bumper selling season. Make sure you’re ready with the checklists in our latest free resource, the Q4 Amazon Playbook.
See Article
Insights: Amazon’s 90% reduction, new partnerships, and more
Carbon6 Team
Aug 1, 2024
News & Announcements
Insights: Amazon’s 90% reduction, new partnerships, and more
August 2024 With Prime Day behind us, thoughts are already turning towards Q4 planning, but don’t forget to finish up your post-Prime Day tasks!
See Article
Insights: Amazon reversals, Prime Day 2024 & upcoming events
Carbon6 Team
Jul 2, 2024
News & Announcements
Insights: Amazon reversals, Prime Day 2024 & upcoming events
Prime Day is officially on the calendar and the countdown has begun. Run through your final checks ahead of July 16 and 17 with our Prime Day Prep Playbook for any last minute optimizations to maximize your Prime 2024 results.
See Article

Recent Posts

Amazon Seller Updates: Deforestation Rules, Return Insights, and Account Changes
Chelsea Cohen
Oct 4, 2024
News & Announcements
Amazon Seller Updates: Deforestation Rules, Return Insights, and Account Changes
Explore key Amazon seller updates to EU deforestation regulations, return insights, account security changes, 3D product modeling, and social commerce fulfillment.
See Article
Building Trust: A Guide to Leveraging Amazon Badges for Success
Shannon Curley
Oct 3, 2024
For Your Business
Building Trust: A Guide to Leveraging Amazon Badges for Success
Boost your visibility with Amazon badges like Best Seller and Climate Pledge Friendly. Learn how these certifications can enhance trust and drive sales in our guide.
See Article
How Dynamic Repricing Boosts Profitability for Amazon Private Labels
Marissa Incitti
Oct 1, 2024
Partner Spotlight
How Dynamic Repricing Boosts Profitability for Amazon Private Labels
Learn how private labels are maintaining profitability in a competitive marketplace despite owning the buy box.
See Article