Today’s ecommerce landscape is a rapidly evolving world in which consumers turn to the web in droves to engage with brands and find the products they need.
And that world just keeps on expanding.
Emerging ecommerce marketplaces pop up seemingly every day, posing new opportunities — and considerations — for sellers. In an environment where Amazon is no longer the only player in town, sellers who take advantage of this ever-expanding landscape have the potential to grow exponentially.
Here’s what you need to know about this new era of ecommerce.
With new ecommerce marketplaces on the scene, the way ecommerce operates is surely shifting. New and veteran Amazon sellers alike should keep an eye out for the impacts this expanding landscape can have on their businesses, which include:
Ecommerce expansion certainly requires a more complex approach to sales and marketing, but sellers who can effectively diversify their channels can succeed in this new environment.
Fortunately, there’s no shortage of marketplaces available that enable a more widespread sales and marketing funnel. Sellers who broaden out to these emerging marketplaces are well-positioned to win.
Amazon is increasingly competing with other direct ecommerce channels, giving sellers a prime opportunity to expand into other marketplaces. Fast-growing channels that sellers should consider include:
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Social media used to be simply an avenue for social connection. Today? It represents some of the most powerful ecommerce players in the business, each offering innovative ways for consumers to discover, evaluate, and purchase products. Social commerce harnesses the power of mobile commerce, influencer marketing, and live shopping to give consumers immersive buying experiences.
And it doesn’t just benefit shoppers. Sellers can capitalize on the popularity of emerging social commerce marketplaces to increase their brand reach, boost authentic consumer engagement, and drive sales.
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A few key social commerce players include:
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While these emerging ecommerce marketplaces pose certain challenges for today’s sellers, they also offer significant opportunities for growth and increased revenue.
The best way to ensure success?
Arm your business with the right tools that can automate processes, identify opportunities, and increase sales. WallySmarter, for example, is a one-stop-shop platform for Walmart sellers that offers at-a-glance analytics and product listing monitoring. The tool can help sellers optimize product listings and access key competitive insights.
Social sellers can use a solution like PixelMe to track customers across platforms and manage all Instagram, TikTok, and Facebook ads in one central location. PixelMe offers data-backed keyword recommendations that can help sellers drive traffic to their product listings.
Along with gathering the right tools for an expanding sales strategy, sellers should follow these best practices:
The only constant in the ecommerce world is change. Sellers need to stay adaptable if they’re going to succeed, and in today’s landscape, that means diversifying sales channels and taking quick advantage of emerging marketplaces.
Want to take your ecommerce strategy to the next level? See how Carbon6’s suite of selling solutions can boost your business.