Unlock your Prime Day potential! Month-by-month strategies inside.
Download the complete calendar and playbook for free
Free Download
Are you prepared for 2024 fees? Download our free Amazon Fee
Stack White Paper
for 2024 to protect your business.
Carbon 6
NEW! Download the free Amazon
Fee Stack White Paper
for 2024.
Free Download
Free Download
Take your Seller Central operations off your to-do listHire us for around-the-clock Amazon account management!
Learn More
ManageByStats is now FREE! Get this ultimate, all-in-one tool suite to boost your profit on Amazon.
Learn More
We double our reimbursements efforts
to get you 20% more back from Amazon!
Learn More
Urgent: Amazon sellers take action now!
Amazon reduced the reimbursement window by a staggering 88.89%, from 18 months to 60 days starting October 23, 2024.
Start Your Free Audit
5
MINUTE READ TIME
Published
October 17, 2022
|
Carbon6 Team

|
For Your Business

Amazon Listing Optimization in Q4: Fact or Fiction

Amazon Listing Optimization in Q4: Fact or Fiction

Table of Contents

Q4 is the most bountiful time of year for sellers — but it’s also the season of peak competition. Everyone’s fighting for top ranking in their category. Everyone’s trying to take advantage of the holiday rush. And everyone's thinking about Amazon listing optimization to drive conversions. Despite the fact that everyone knows listing optimization is crucial to making the most of the mad Q4 dash, there are misconceptions about the best ways to go about it. Here are some facts and fictions to help you find the sweet spot between minimum effort and absolute overkill.

SELLING IN UK? TAKE ACTION!
Amazon reduced the reimbursement window by 88.89%, from 18 months to 60 days starting January 9, 2025.
Start Your Free Audit
Take Seller Central operations off your to-do list
Trust our team of experts with 24/7 account management!
Learn More
NEW! Download the free Amazon Fee Stack White Paper for 2024.
Free Download
Unlock your Prime Day potential!
Download the complete playbook for free
Free Download
ManageByStats is now FREE!
Get the complete data suite to boost your profits.
Learn More
We double our reimbursements efforts to get you 20% more back
Learn More
NEW! Free Q4 Playbook to boost your Amazon sales! Your guide to peak-season success with key priorities and timelines.
Download Now

Fact

Some level of Amazon listing optimization is essential.

When the busy holiday season rolls around, it’s critical that sellers optimize their listings to some degree by filling in bullet points, using product description options, and ensuring title spaces are informative and ready for search. As a general rule, always fill blank space with valuable keywords and product information. 

Keywords are mission critical.

Using high-volume keywords in your listings will ensure your products get in front of more people — and garner more sales. But this time of year is too important to guess which keywords are the real winners. 

Our solution?

Investing in software like SellerTools, which automatically pulls and ranks competitor keywords. As an added bonus, SellerTools also includes a Listing Quality Score that shows what your listings are lacking and how to better optimize them. Your total LQS comes from several factors, including social proof in your listing, page interactions, and utilizing all available real estate with high-quality media.

SellerTools Listing Quality Score Chrome extension
Mockup of SellerTools Listing Quality Score (LQS) Pro Chrome Extension

People shop with their eyes.

Online shoppers are more likely to purchase a product when they can see it, envision using it, and engage with it as they would in person, so now’s the time to review your listing photos. Do your images show the product from all sides? Do they include crucial details, such as dimensions or specifications? Do they show the product in use? 

Many people scroll through product listings until an image catches their eye. So while product descriptions help build awareness and seal the deal, photos do much of the converting.

We suggest including social proof in your listings to improve conversions. Consider photos or videos 

Fiction

Doing something different is always best.

Sometimes staying the course is the right way to go. Changing your listing optimization strategy, especially at the last minute or during the busiest season of the year, runs the risk of lowering your ranking. Avoid updating language with less-effective keywords or adding brand-misaligned product images. Instead, do the research needed to understand which optimization steps are the right ones to take.

After all, the only surefire thing is that constantly changing your listing tactics will constantly change your results. 

Amazon listing optimization is all that matters.

Yes, listing optimization is critical. And it’s something that every seller has the opportunity to improve — even if they don’t always take that opportunity.

But it’s only one piece of the puzzle. Organic traffic, PPC campaigns, remarketing, and positive product reviews all contribute to Q4 success. Heading into Q4, ensure that you’re applying a holistic selling strategy that includes all marketing areas.

“I can do it all on my own”

This mentality might’ve been true years ago, but the industry is so advanced today that no one person can manage every position, solve every problem, and singularly grow their business to new levels. Successful Amazon sellers utilize tools that save them countless hours — and headaches — by automating a wide variety of tasks, including inventory management and PPC automation

Take Advantage of the Moment

Everyone needs listings to sell on Amazon. But doing it better than others has a compound effect — more views yield more sales, which yields higher ranking, which yields more views. And the cycle continues.

As Amazon increasingly shifts into more of a social media platform — with posts, images, videos, interactive content, and more — there are more opportunities for Amazon listing optimization and getting ahead of the competition.

To take advantage of this shift, especially during the Q4 busy season, use the right tools to automate these processes and be sure that you’re getting the most out of the quarter. 

Just listen to SellerTools founder Troy Johnston: “With Q4, everything is elevated, including new-to-brand traffic. This is your one shot to get listing optimization right to maximize revenue and put your best foot forward in the compare and contrast reality that is Amazon.”

SELLING IN UK? TAKE ACTION!
Amazon reduced the reimbursement window by 88.89%, from 18 months to 60 days starting January 9, 2025.
Start Your Free Audit
NEW! Free Q4 Playbook to boost your Amazon sales for peak-season success.
Download Now
Unlock your Prime Day potential!

Download the playbook for free
Free Download
Take Seller Central operations off your to-do list
Trust our team of experts with 24/7 account management!
Learn More

Listing Optimization in Q4: Summarized

FACT

  • Optimization is necessary.
  • Keywords are crucial.
  • Great photos increase conversions.

FICTION

  • Different is better.
  • Listing optimization is all you need.
  • You can operate your whole business manually.

Want to make sure you're getting the most out of your listings? Explore the entire ecosystem of Carbon6 tools here.

Recent Newsletters

Insights: Free resources to boost your Q4
Carbon6 Team
Nov 7, 2024
Amazon Seller News
Insights: Free resources to boost your Q4
November is underway, with Black Friday and Cyber Monday coming sooner than you think! Make sure your strategies are prepared to deal with any changes to predicted plans, especially with many retailers going off script and launching their Black Friday deals early.
See Article
Insights: PixelMe Amazon integration, Carbon6 named a Top Startup, and new omnichannel solutions
Carbon6 Team
Oct 8, 2024
Amazon Seller News
Insights: PixelMe Amazon integration, Carbon6 named a Top Startup, and new omnichannel solutions
Welcome to our first monthly newsletter of Q4, and happy Amazon’s Big Deal Days! Today is the start of the fall sales event and we wish you the best of luck for your businesses this week.
See Article
Insights: Acquisition alert, the latest in AI, and more
Carbon6 Team
Sep 11, 2024
Amazon Seller News
Insights: Acquisition alert, the latest in AI, and more
With only one month left until Q4, plans and preparations are happening in earnest across ecommerce for this bumper selling season. Make sure you’re ready with the checklists in our latest free resource, the Q4 Amazon Playbook.
See Article

Recent Posts

Unlocking Seller Insights with Amazon’s Product Performance Spotlight
Shannon Curley
Nov 28, 2024
Amazon Seller News
Unlocking Seller Insights with Amazon’s Product Performance Spotlight
Product Performance Spotlight centralizes performance metrics, identifies trends, and provides recommendations – all within Amazon Seller Central.
See Article
Mastering Amazon Vendor Negotiations (AVN): A Complete Guide for European Sellers
Shannon Curley
Nov 26, 2024
EU & Global
Mastering Amazon Vendor Negotiations (AVN): A Complete Guide for European Sellers
An in-depth guide for European vendors on mastering Amazon Vendor Negotiations with strategies, key terms, and data-driven tips for profitable partnerships.
See Article
How Amazon’s New Embedded Third-Party App Feature Will Streamline Seller Experience
Shannon Curley
Nov 22, 2024
Amazon Seller News
How Amazon’s New Embedded Third-Party App Feature Will Streamline Seller Experience
PixelMe by Carbon6 is now part of Amazon’s new embedded third-party app program, aimed to help sellers streamline Seller Central operations.
See Article