Find out everything you need to know to boost your organic rank.Download the NEW 2024 Organic Rank free white paper here.
Free Download
Find out everything you need to know to boost your organic rank.Download the NEW 2024 Organic Rank free white paper here.
Free Download
Are you prepared for 2024 fees? Download our free Amazon Fee
Stack White Paper
for 2024 to protect your business.
Carbon 6
NEW! Download the free Amazon
Fee Stack White Paper
for 2024.
Free Download
Free Download
Take your Seller Central operations off your to-do listHire us for around-the-clock Amazon account management!
Learn More
ManageByStats is now FREE! Get this ultimate, all-in-one tool suite to boost your profit on Amazon.
Learn More
We double our reimbursements efforts
to get you 20% more back from Amazon!
Learn More
5
MINUTE READ TIME
Published
February 22, 2024
|
Curt Williams
|
Partner Spotlight

Part 2: The True Cost of Launching a Product on Amazon: A Comprehensive Guide

Part 2: The True Cost of Launching a Product on Amazon: A Comprehensive Guide

Table of Contents

Take Seller Central operations off your to-do list
Trust our team of experts with 24/7 account management!
Learn More
NEW! Download the free Amazon Fee Stack White Paper for 2024.
Free Download
NEW! Download the free How to Rank Organically on Amazon white paper.
Free Download
ManageByStats is now FREE!
Get the complete data suite to boost your profits.
Learn More
We double our reimbursements efforts to get you 20% more back
Learn More

Welcome back to our two-part guide to launching a new product or brand on Amazon. This is the second and final part of the guide. 

In the first part of the guide, we walked you through the pre-development and product development phases of launching a new product. This part will look at the Amazon side of things, covering everything you need to know and budget for on the listings and launch strategy side.

Amazon Listing Optimization

After your product has been developed, tested, mass produced, shipped and is now sitting safely in Amazon’s FBA warehouses, let the selling begin! One of the keys to getting customers to be aware of your product is optimizing your listings on Amazon.

For some great tips on optimizing your listings, check out 5 Best Amazon Listing Optimization Tips to Prevent Account Suspension 5 Best Amazon Listing Optimization Tips to Prevent Account Suspension

Writing Compelling Product Titles with Relevant Keywords

There’s a whole lot more that goes into writing a product title than you might assume. Leverage keyword research tools like MerchantWords, with subscription costs ranging from $30 to $100 per month, to figure out the most effective wording that will work in harmony with Amazon’s internal search algorithm.

Crafting Persuasive Product Descriptions to Drive Conversions

Don’t skimp on the description! Words matter and there are professionals out there who know the psychology behind product descriptions. Outsource copywriting through platforms like Upwork or hire specialists from services like CopyPress, with costs varying based on expertise.

Keyword Research and Optimization

Continuously optimize your listing keywords using tools as competition changes and market trends shift. The optimization process is ever evolving, don’t sit back and let your listings get “stale”, stay on top of the trends.

Learn more: How to Use Google Ads to Improve Amazon SEO

Images

Hire professional product photographers from platforms like Thumbtack for high-quality images. Amazon also offers a relatively inexpensive product photography service.  Photography rates vary greatly and may range anywhere from $100 to $1000s of dollars, but it is arguably the most important tool you have for selling your product to your customers. 

A+ Content Creation

Amazon provides a feature called "A+ Content" (formerly known as Enhanced Brand Content) that allows sellers to create rich content with images, text, and additional details to showcase product features. If you don’t have time to do it yourself, consider hiring contractors from Fiverr or Upwork to create the content for you for $5 - $100.

Leveraging Positive Reviews

Amazon basically invented the online review process and it continues to be a major factor in helping customers make their buying decision. Encourage reviews through automated email campaigns with services like FeedbackWhiz or Salesbacker (subscription costs may range from $20 to $100 per month). Positive reviews not only build trust but also enhance your product's search ranking. You must be actively trying to get positive reviews ALL THE TIME.

Participate in Amazon's Vine Program to secure early reviews from trusted reviewers, boosting credibility and social proof. It is an inexpensive way to gain those first few hard-to-get reviews on a new product.

Ongoing Listing Optimization

Listing optimization isn’t a one-and-done thing – you need to constantly reevaluate your listings. Check out the Seller Tools and the free Chrome extension that can check sales, request reviews, improve search result rankings, heighten customer experience, and boost your LQS (Listing Quality Score).

Product Launch Strategy

“If you build it, they will come” is a great movie line, but it does NOT apply to your product and listings on Amazon. No one will come to you and buy your product without the proper planning and execution of your launch strategy.

Pre-Launch Planning

Define a structured launch strategy. How are you going to get the word out that you now offer this life-changing product?? Fortunately, there is a whole world of service providers who have done a lot of the homework for you.

  • Create a comprehensive launch checklist and timeline with services like Trello or Asana, ($10 to $30 per month)
  • Use Canva or Adobe Spark for creating promotional assets and social media content. ($10 to $30 per month)
  • Leverage analytics tools like Google Analytics to measure the results of your launch. Costs vary based on the specific tools used.

Get Prepared to Track and Stay on Top of Your Inventory

Inventory tracking is a daunting task. Figuring out the timing of a re-order versus managing your cash flow can be a very tricky endeavor. Thankfully, there are tools like SoStocked that can help with avoiding stockouts and forecasting your future restocking needs accurately.

Marketing and Advertising

Your listings are up, you’ve planned out the timing of your launch, you’ve created compelling assets and content and now you’re ready to spread the news of your product all over the internet!

Promote on Social Media Platforms

Use platforms like Hootsuite or Buffer to schedule and manage social media posts, promoting your product across various platforms. ($15 to $30/mo)

Leverage Social Media Influencers

Connect with influencers through platforms like Influencity or AspireIQ to expand your product's reach while building social proof. ($100 - $1000/post depending on the influencer)

Email Outreach

Leverage email marketing tools like Mailchimp or Klaviyo to nurture customer relationships and drive repeat business. ($10 - $50/mo)

Deal Pages

Create deal pages using landing page builders like Unbounce or Leadpages. ($15 - $50/mo)

Google, Meta & TikTok Ads

Run targeted ads all over the internet and retarget the right demographics with off-Amazon advertising solutions like PixelMe. PixelMe is ideal for launching products as it can help skyrocket their organic ranking quickly by driving external traffic to your listings.

Inventory Management

Implement effective inventory management using tools like SoStocked to streamline operations and reduce costs. Also, do not underestimate how often Amazon will lose or damage your inventory while it is in their warehouses. It is imperative to utilize tools such as Seller Investigators to claim your rightful reimbursements from Amazon and recover that capital.

Automate Pricing

Use repricing tools like RepricerExpress or Informed.co to automatically adjust prices based on market conditions and competitor pricing. ($50-$500/mo)

Run Amazon PPC Campaigns

Arguably THE most important advertising you can do to sell your product successfully on Amazon is to utilize Amazon’s own PPC platform. Amazon Advertising is a whole world unto itself, so save time and hassle and employ the help of experts like PPC Entourage.

Analyzing Performance Metrics

It’s not enough to spend your hard-earned money on all that marketing and advertising, it could all be for naught unless you utilize available tools and analyze how your campaigns performed. You must always be sharpening the blade of your outreach, or else you may just be wasting your spend on effective messaging to the wrong audience.

Sales Metrics

Analyze sales metrics with tools like SellerBoard or HelloProfit, gaining insights into revenue, profit margins, and sales trends. ($15 - $500/mo)

Review Metrics

Monitor review metrics using services like AMZAlert to stay informed about customer feedback and sentiment. Plus you can protect your business with real-time inventory alerts, listing alerts, negative review alerts, and more. ($30 - $300/mo)

Search Rank

Track your product's search rank with tools like Helium 10 or AMZTracker, adjusting strategies to improve visibility. $50-$400/mo

Customer Service Metrics

Utilize customer service tools like Zendesk or Freshdesk to track response times, query resolution rates, and customer satisfaction. ($0-$200/mo)

Advertising Metrics

Examine advertising metrics using Amazon's advertising console or tools like Perpetua. ($50 - $150/mo)

Learn more: How to Use Amazon Attribution to Measure the Impact of Your Marketing Campaigns

Other Financial Aspects and Incentives

Consider Your Costs

Maintain a detailed financial plan, considering all costs associated with product development, launch, and ongoing operations.

Take a look at some of the existing benefits from selling on Amazon for new sellers:

  • 5% Back on the First $1,000,000 in New Brand Sales
    Participate in the Amazon Brand Referral Bonus to receive a 5% rebate on sales, potentially saving on referral fees.
  • 90 Days of Free Storage with FBA
    Utilize FBA to benefit from 90 days of free storage, optimizing your inventory management. Details in Seller Central – search for New Selection Program.
  • $100 Off Inbound FBA Shipping Using the Amazon Partnered Carrier Program
    Leverage the Amazon Partnered Carrier Program for reduced shipping costs when sending inventory to FBA.
  • Up to $50 in Free Clicks Toward a Sponsored Ad
    Take advantage of promotional credits for Sponsored Ads, maximizing your advertising budget.
  • Up to $50 in Credits Toward Initial Coupons
    Use promotional credits for coupon campaigns, driving customer engagement.
NEW! Download the free How to Rank Organically on Amazon white paper.
Free Download

Conclusion

Launching a product on Amazon involves meticulous planning, strategic execution, and a comprehensive understanding of the associated costs. By considering the average subscription prices of each service mentioned, entrepreneurs can better prepare for the financial aspects of their Amazon journey. 

While costs vary based on factors like product complexity and market dynamics, this guide provides a holistic overview, allowing you to navigate the complexities of Amazon product launches with confidence. 

Always stay within Amazon's Terms of Service, focus on in-demand and best-selling products, use creativity to your advantage, define your target customer, and craft a robust marketing strategy to achieve success in the competitive Amazon marketplace.

Recent Newsletters

Insights: 2 brand new tools, our latest comic, and more
Carbon6 Team
Apr 11, 2024
News & Announcements
Insights: 2 brand new tools, our latest comic, and more
Prime Day prep is already underway for many sellers, with the Prime Day Deal submission deal open from now to May 3.
See Article
Insights: New product updates, our new comics & free events
Carbon6 Team
Feb 29, 2024
News & Announcements
Insights: New product updates, our new comics & free events
Happy March bonus February! Make the most of the additional day this leap year with our new-look newsletter! This month we are LEAPing into some big events: MDS Inspire, Prosper Show, Business Growth Hacks Live, and EUSECON are all in the next few weeks. PLUS we have two virtual events that you won't want to miss.
See Article
Insights: Free webinar, plus tool updates & more!
Carbon6 Team
Feb 1, 2024
News & Announcements
Insights: Free webinar, plus tool updates & more!
Welcome to month two of 2024! We’re kicking off February with a free webinar this afternoon on Navigating Amazon’s Increasing Fee Stack, along with announcing a new upgrade plan from ScanUnlimited, and a partnership with Top Dog’s new UnderDog University course.
See Article

Recent Posts

How to Improve Organic Ranking on Amazon in 2024
Clayton Atchison
Apr 16, 2024
For Your Business
How to Improve Organic Ranking on Amazon in 2024
Discover how to improve organic ranking on Amazon with our blog series! Learn essential strategies and pro tips to boost visibility and drive sales.
See Article
Advertising on TikTok: Should You Or Shouldn’t You?
David McDaniel
Apr 11, 2024
For Your Business
Advertising on TikTok: Should You Or Shouldn’t You?
Contemplating advertising on TikTok? Unravel the mysteries of this social media giant and decide if it’s right for your marketing strategy.
See Article
Insights: 2 brand new tools, our latest comic, and more
Carbon6 Team
Apr 11, 2024
News & Announcements
Insights: 2 brand new tools, our latest comic, and more
Prime Day prep is already underway for many sellers, with the Prime Day Deal submission deal open from now to May 3.
See Article