January 11, 2024
Burak Yolga
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Top 10 Countries with Ecommerce Industry Giants

Top 10 Countries with Ecommerce Industry Giants

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We live in a tech era where most of the needs of people worldwide are increasingly being met online. In recent years, the global ecommerce market has grown due to technological improvements and the broad availability of internet access, with a whopping ecommerce sales of $3.3 trillion and counting.

Are you curious about your nation's standing in global ecommerce? Let’s take a trip to explore the top 10 ecommerce giants as we welcome the year 2024, delving into their leading online stores, total online sales, and per capita figures. 

10. Canada

Online Sales: $59 billion

Canada's ecommerce business achieved online sales of $59 billion in 2020, thanks to the country's tech-savvy populace and supportive legislation. This sum is equivalent to 1% of worldwide ecommerce sales.

Prominent ecommerce platforms like Walmart, Kajiji, and Amazon are available in Canada. Canada has good online sales numbers and a notable sales per capita measure due to its well-connected population and affinity for online purchasing.

The top 3 ecommerce stores in Canada

3.) Walmart Canada's headquarters are in Mississauga, Ontario, and the company was founded in 1994. Operating Walmart Supercenters, Walmart discount stores, and distribution operations, Walmart is proud to be one of Canada's largest employers.

2.) Kijiji has been a pioneer in assisting Canadians to make money and find amazing deals in their local communities since 2005. Covering more than 400 categories, including jobs, tech, fashion, and home. 

1.) Amazon in Canada will account for 41.5% of retail ecommerce sales this year. In the Hobby and Leisure market in Canada, amazon.ca is ranked #1

The current population of Canada is 38,943,934 as of Sunday, December 31, 2023

9. Indonesia

Online Sales: $59 billion

With online sales expected to reach $59 billion in 2022, Indonesia is among the ecommerce countries with the highest rate of growth in the world. This amounts to 1% of the worldwide ecommerce market, which is projected to increase over the next several years.

The top 3 ecommerce stores in Indonesia

3.) Tokopedia, the 2009-founded Indonesian ecommerce site, offers a plethora of services. It covers hotel reservations, internet shopping, electronic payments, event ticketing, subscription services, and train and airline ticket sales portals, among other things.

2.) Lazada is one of the most user-friendly ecommerce platforms in Indonesia. It classifies its platform in a way that makes it simple for new users to navigate. Consequently, this aids tiny enterprises in capturing the interest of prospective clients.

1.) Shopee is the most popular and most visited ecommerce website in Indonesia and expected to rule the Indonesian ecommerce business, despite its youth.

In Indonesia, Shopee is well-known for their Gratis Ongkir Rp 0, or Free Shipping Rp 0. Customers can receive free shipping without having to satisfy a minimum purchase quantity. Buyers found this feature intriguing, allowing the platform to quickly become well-known in the market because Indonesian logistics are frequently costly.

Indonesia's 2023 population is 278,664,595 as of Sunday, December 31, 2023. Population of Indonesia forms 3.45% of the global population. Notably, women play an important role by contributing 35% of online retail revenue.

8. France

Online Sales: $96 billion 

France, with $96 billion in online revenue in 2022 and 1.63% of the worldwide market share, is one of the leading nations in the ecommerce space. 

Ecommerce in France continues to gain momentum, Amazon France holds the top position, while other ecommerce platforms like Leboncoin and Vinted adapt to the digital landscape and offer different products and services to meet the preferences and demands of online shoppers.

The top 3 ecommerce stores in France

3.) Vinted's strategy for ecommerce success involved charging customers for specific items in their orders and creating an advertising-supported marketplace platform. Vinted only focuses on apparel and fashion, which helps users avoid being overwhelmed by the variety of goods available.

2.) Leboncoin.fr is the second-most searched website in France and one of the most popular. It is a platform for the nationwide sale of both new and used goods.

1.) Amazon.fr has been the most popular eCommerce and shopping website in France since November 2023.

France's 2023 population is 64,819,318 as of Sunday, December 31, 2023. Furthermore, since more than 35% of French internet buyers purchase from overseas retailers, cross-border ecommerce is growing. By market share, it is among the nations with the biggest ecommerce sectors.

7. India

Online Sales: $97 billion

In 2022, the ecommerce market in India was valued at $97 billion, representing 1.64% of the global market share. 

Leading ecommerce sites like Amazon, Flipkart, and Meesho, which have catered to the various demands and interests of Indian consumers, are responsible for the country's ecommerce growth. 

The top 3 ecommerce stores in India

3.) Meesho is a social commerce platform, established in 2015, that connects businesses with customers using social media platforms like WhatsApp, Facebook, and Instagram. 

2.) Flipkart is an Indian ecommerce giant headquartered in Bangalore and incorporated in Singapore as a private limited company. Founded in 2007, Flipkart has made it possible for millions of buyers, sellers, merchants, and small enterprises to participate in India's digital commerce revolution. With over 400 million registered customers, it offers over 150 million products in more than 80 categories.

1.) Amazon is the most popular and reliable ecommerce company in India. Everywhere in the nation, consumers rely on Amazon to deliver what they need in areas like technology, smartphones, cosmetics, home and kitchen, and daily necessities.

Despite a lower sales per inhabitant metric compared to some countries, India's large population contributes to substantial online sales, making it a key market to watch. India's population is 1,435,161,879 as of Sunday, December 31, 2023.

6. South Korea

Online Sales: $118 billion

A tech-savvy nation, South Korea boasts a thriving ecommerce online sales volume of $118 billion, or 2.00% of the global market share.

The country's high internet penetration and tech-savvy consumer base contribute to impressive online sales figures and a notable sales per inhabitant metric.

The top 3 ecommerce stores in South Korea

3.) Gmarket is a South Korean ecommerce platform. The business was initially established in 2000 as an Interpark subsidiary. In 2009, eBay purchased the business, and Shinsegae purchased it for 3.4 trillion Korean won.

2.) Shopping.naver a South Korean ecommerce giant, leads this space by enabling merchants to live stream their products on its “Naver Shopping Live” platform. 

1.) Coupang.com is an ecommerce company based in Seoul, South Korea, and Seattle, WA, and incorporated in Delaware, United States. Founded in 2010 by Bom Kim, the company has expanded to become the largest online marketplace in South Korea.

South Korea's 2023 population is 51,762,945 as of Sunday, December 31, 2023

Dominant Champions

Fast traffic on the street

5. UK

Online Sales:  $143 billion

Despite Brexit, the UK maintains a robust ecommerce presence, which produced $143 billion in online sales in 2022 and accounted for 2.42% of the worldwide market share. It is one of the most dynamic and prospering sectors in the UK.

RELATED: Unlocking European Ecommerce: A Comprehensive Guide to Global Ecommerce for US Sellers

Three major platforms, Amazon, eBay, and ASOS, dominate the UK ecommerce market. They serve diverse online consumer categories and provide a wide range of goods and services, including electronics, books, clothes, and entertainment. 

The top 3 ecommerce stores in the UK

3.) ASOS is an online fashion and cosmetics ecommerce company based in the United Kingdom. The company was established in 2000 with a focus on young adults in London. ASOS offers customers the best possible experience in addition to own-brand and branded merchandise.

2.) eBay with 162 million users worldwide, including more than 18 million people from the UK shopping through eBay.co.uk, offers the perfect way to shop online.

1.) Amazon.co.uk has the top spot in the UK's hobby and leisure market, with sales exceeding $5,000 million in 2023. Consequently, between 25.0% and 30.0% of ecommerce net sales in this category come from amazon.co.uk. 

The United Kingdom's 2023 population is 67,849,242 as of Sunday, December 31, 2023.

4. Germany

Online Sales: $148 billion

Europe's powerhouse, Germany's ecommerce market, clocks in at $148 billion, representing 2.51% of the global ecommerce business in 2022. Significant online sales and a strong sales per capita measure are a result of the nation's effective logistics and advanced digital infrastructure.

Among the most well-known ones are Amazon, eBay, and Otto, which meet the demands of the German market, all of which have made a name for themselves as reputable and trustworthy internet merchants in Germany. 

The top 3 ecommerce stores in Germany

3.) Otto under the motto “Trust with Trust,” Otto was the first mail-order company in Germany to introduce payment by invoice. The company is based in Hamburg, Germany and was founded by Werner Otto in 1949. 

2.) eBay Germany's #2 largest online marketplace hosts 16.9 million visits made to ebay-kleinanzeigen.de in Germany each month, in addition to the 170.2 million visits made to ebay.de.

1.) Amazon was the most popular eCommerce and shopping website in Germany in November 2023. The business was expected to generate $16,099.1 million in revenue in 2022. 

Germany 2023 population is 83,273,490 as of Sunday, December 31, 2023

3. Japan

Online Sales: $241 billion

Renowned for its meticulous customer service, Japan's ecommerce market reaches $241 billion in value, accounting for 4.08% of the global market share. 

Ecommerce giants like Amazon, Rakuten, and Mercari are well-established in Japan and provide a vast array of goods and services to Japanese consumers. These platforms make it possible to shop online quickly and easily, with a variety of delivery and payment options.

RELATED: How to Sell on Amazon Japan and Grow with Global Selling: 7 Tips

The top 3 ecommerce stores in Japan

3.) Mercari is a C2C marketplace that made its debut in Japan in 2013. Consumers can buy and sell used goods online by using a smartphone app. Mercari currently has 20 million monthly active users in Japan alone.

2.) Rakuten provides a wide range of ecommerce, financial, digital content, and communications services to a global user base. On May 1, 1997, the online marketplace Rakuten Shopping Mall (楽天市場, Rakuten Ichiba) was formally introduced. 

1.) Amazon holds about 25% of the market, with Rakuten following closely at roughly 20%.

Japan's 2023 population is 122,961,169 as of Sunday, December 31, 2023. Japan has a lower population than some of the other nations on this list, but its tech-focused culture helps the country have a decent amount of online sales and a notable sales per capita rate.

2. USA

Online Sales: $875 billion

With an estimated online sales volume of $875 billion, or 14.83% of the total, the United States is ranked second in the world's ecommerce market. 

The American ecommerce landscape is characterized by high online sales and a substantial sales per inhabitant metric, reflecting the country's tech-savvy consumer base and robust digital infrastructure.

The top 3 ecommerce stores in the USA

3.) Walmart launched online shopping on Walmart.com in 2000, where the primary focus was to enable customers to shop through Walmart's assortment. Subsequently, it opened up the platform to third-party sellers in 2009. Walmart. Its estimated monthly traffic is 394.6 million.

2.) eBay is headquartered in San Jose, California. It facilitates retail and customer-to-customer sales through online marketplaces in 190 locations across the globe. Its estimated monthly traffic is 694.7 million.

1.) Amazon.com leads the US market with an estimated monthly traffic of 2.3 billion.

The United States 2023 population was 340,905,560 as of Sunday, December 31, 2023.

1. China

Online Sales: $1,538 billion

China boasts a colossal ecommerce market exceeding $1,538 billion in total online sales in 2022. China is far ahead of any other nation, holding a 26.07% market share in global ecommerce.

RELATED: How FBA Sellers Can Compete Against China's Amazon Dominance

A few dominant platforms, like Taobao, JD.com, and Douyin, control the majority of China's ecommerce market. These companies have expanded and reinvented their offerings to cater to the shifting demands and tastes of online shoppers.

The top 3 ecommerce stores in China

3.) Douyin users can easily shop straight through advertisements because of Douyin's integrated ecommerce features. Because consumers may buy a product straight from an advertisement without having to switch platforms, it also gives brands more control over the consumer buying cycle.

2.) JD.com in terms of revenue, is the biggest tech corporation in China and ranks seventh globally as of 2021. Liu Qiangdong established the business in 1998, and its retail platform launched online in 2004.

1.)Taobao is Alibaba's first consumer ecommerce site, which debuted in 2003. While Tmall, then known as Taobao Mall, was created in 2008 to satisfy Chinese consumers' thirst for brands, it earned enormous success in courting small merchants online to defeat rivals such as the US giant, eBay.

RELATED: Why You Should Consider Expanding Your Amazon Business Through Alibaba.com

China's 2023 population is estimated at 1,425,424,350 as of Sunday, December 31, 2023.

Shop the World: Dive into the Top Ecommerce Markets (Before Your Competitors Do)

These figures paint a vivid picture of the global ecommerce landscape, but it's not just about raw numbers. Each nation presents unique features and consumer trends. For example, China's mobile-first approach contrasts with the desktop-dominated market in Germany. South Korea's live-streaming culture significantly drives sales, while traditional brick-and-mortar stores in Italy are increasingly integrating online platforms. 

Above all, it is evident that Amazon is the leading ecommerce site, consistently ranking at the top. Because of its experience in the market, Amazon has a loyal following of customers. You can use software like Carbon6 to master the marketplace with the all-in-one Amazon growth platform, and use Forcget Supply Chain Logistics to book, track, and manage your shipment, for full control of your supply chain to make your international shipping easier.

Understanding these nuances is essential for businesses navigating the complex structure of global ecommerce. Understanding the leading companies, their competitive advantages, and the current consumer trends in each industry helps to support a well-informed expansion strategy. If businesses want to capture the hearts and wallets of consumers who make purchases online everywhere, they need to remain adaptable and adjust their strategy as the digital world changes. 

The question is, are you ready to scale your business?

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