Unlock your Prime Day potential! Month-by-month strategies inside.
Download the complete calendar and playbook for free
Free Download
Are you prepared for 2024 fees? Download our free Amazon Fee
Stack White Paper
for 2024 to protect your business.
Carbon 6
NEW! Download the free Amazon
Fee Stack White Paper
for 2024.
Free Download
Free Download
Take your Seller Central operations off your to-do listHire us for around-the-clock Amazon account management!
Learn More
ManageByStats is now FREE! Get this ultimate, all-in-one tool suite to boost your profit on Amazon.
Learn More
We double our reimbursements efforts
to get you 20% more back from Amazon!
Learn More
6
MINUTE READ TIME
Published
April 19, 2023
|
David McDaniel
|
AI & Automation

What Is Amazon Bedrock? The Good, the Bad, and the Profitable of the New Amazon AI Toolkit

What Is Amazon Bedrock? The Good, the Bad, and the Profitable of the New Amazon AI Toolkit

Table of Contents

After years of pandemic-related business disruption, it’s invigorating to consider 2023 “The Year of Profitability.”

But when it comes to driving profitability, there’s a new player on the board — one all Amazon sellers need to be paying attention to.

Artificial intelligence (AI).

The first few months of 2023 have brought a deluge of AI advancements: Microsoft rushed to incorporate ChatGPT into their Bing search engine; Google pulled the covers back on Bard, their proprietary AI; even Facebook and Twitter are jumping on the AI wagon.

It’s suddenly dangerous not to embrace this exciting new tech.

It should come as no surprise, then, that Amazon has thrown its hat in the ring.

RELATED: 5 Easy Ways Amazon Sellers Can Use ChatGPT to Increase Profits
Join Us Live!

Boost Your Organic Rank and
Conversions on Amazon
Register Here
Take Seller Central operations off your to-do list
Trust our team of experts with 24/7 account management!
Learn More
NEW! Download the free Amazon Fee Stack White Paper for 2024.
Free Download
Unlock your Prime Day potential!
Download the complete playbook for free
Free Download
ManageByStats is now FREE!
Get the complete data suite to boost your profits.
Learn More
We double our reimbursements efforts to get you 20% more back
Learn More

Introducing: Bedrock, Amazon’s AI Toolkit

On April 13, 2023, Amazon announced its entry into the AI fray, stating that “Bedrock is a suite of generative AI tools that can help Amazon Web Service [AWS] customers — businesses who run their operations on Amazon's data servers — build chatbots, generate and summarize text, and make and classify images based on prompts.”

Imagine a company that sets up their own custom AI tools using Bedrock, for instance. Their marketing department then uses those tools to create a targeted campaign for their new product.

By simply issuing a few instructions, Bedrock:

  • Generates all their social media posts.
  • Creates display ads, including images.
  • Writes web copy for the new product.
  • Does press pieces and blogs to announce the exciting new release.

The company saves time, energy, and people power by offloading much of their everyday thinking onto the AI.

RELATED: FBA Sellers Can Use ChatGPT To Write Amazon Listings

While it’s still in its early rollout phase, Bedrock is Amazon’s answer to other AI technologies, such as ChatGPT and DALL-E, which are both part of the OpenAI family.

Amazon makes most of its money through AWS, which provides computing and networking options to a large part of the world. Bedrock will run native to that environment, providing development tools that allow AWS users to create their own AI solutions.

In that sense, Bedrock isn’t fundamentally different from other AI offerings.

Playing in the Amazon AI Sandbox

Instead of providing massive in-house AI models, Amazon’s Bedrock toolkit will give customers access to top AI providers, whose tools they can then customize with their own data and deploy in their apps.

Bedrock users will be able to perform specific tasks by selecting from a range of machine-learning “foundation models,” or models trained on troves of raw data. These include access to services such as:

With the amount of data available at Amazon’s fingertips — through both AWS and its retail marketplace — scalability and customizability will no doubt be a hallmark of the platform going forward.

But what does it mean to play in the Amazon AI sandbox now?

The Good

The biggest benefit?

Stability.

The support and backing of a juggernaut like Amazon lends many positive checkmarks to a new offering like Bedrock. The significance of Amazon’s investment in AI and the future of AI technology cannot be understated. 

With Amazon backing this project, sellers can expect quick updates, improvements, and repairs going forward, making Bedrock a potentially central and stable part of the selling experience.

The Bad

As always, there are potential drawbacks, such as:

  • The disruptive impact of Bedrock on the AI industry.
  • The potential for increased monopolization.
  • Reduced opportunities for smaller businesses as Bedrock expands.
  • Amazon’s broad focus on AI development, to the detriment of other initiatives.
  • The impact to current thought-workers and creatives.

Data privacy is also a top general concern around AI. To address privacy concerns, Amazon has stated that it won’t rely on user input for training its language models. This means businesses, ideally, can maintain their data privacy while using Bedrock.

The Profitable

For most technological advancements, early adopters often benefit most. 

Usage increases as technologies emerge, which often means that competitive advantages reset back to the usual things that score the win: hard work and sound business practices.

Figuring out how to make the best use of a new technology often means leaping out ahead of the competition. Early adopters of Bedrock will benefit most from the increased profitability this toolkit will offer.

Join Us Live!
Boost Your Organic Rank and Conversions on Amazon
Register Here
Unlock your Prime Day potential!

Download the playbook for free
Free Download
Take Seller Central operations off your to-do list
Trust our team of experts with 24/7 account management!
Learn More

Our Artificially Intelligent Future — and Present

An AI-powered world isn’t just the future. In many ways, it reflects the here and now.

Early adopters are already using existing AI tools, and Amazon’s Bedrock will give AWS users a whole new toolkit to complete business-enhancing creative tasks. It’s a safe prediction that most entrepreneurs will be using AI or AI-driven features in the not-too-distant future.

But AI doesn’t change the basics of business itself. Nor does it change the need for other sorts of tools that help sellers optimize their operations and drive profits.

Protect your profitability for the future with Carbon6’s ecosystem for ecommerce, including smarter inventory management with SoStocked, reimbursement services with Seller Investigators, and results-driven PPC management with PPC Entourage

With the right combination of tools, you can not only weather the AI tidal wave but use it to glide into better business. 

Recent Newsletters

Insights: DSP Prime launch, repricing for Walmart, and more
Carbon6 Team
Jun 6, 2024
News & Announcements
Insights: DSP Prime launch, repricing for Walmart, and more
Summertime is just getting started here at Carbon6 HQ, but we’re not kicking back and relaxing! We know that Prime Day is looming ever nearer on the horizon, and we’re here to help. Run through your last minute checks with our Prime Day Prep Playbook and see if there are any last minute optimizations you can make to get the most out of Prime 2024.
See Article
Insights: Our Prime Day Prep timeline, blockbuster summer events, and more
Carbon6 Team
May 8, 2024
News & Announcements
Insights: Our Prime Day Prep timeline, blockbuster summer events, and more
May is set to be a busy month for everyone in the Amazon industry. Between tons of industry events and preparations for Prime Day 2024 ramping up, there’s a lot to get done in this early-summer month.
See Article
Insights: 2 brand new tools, our latest comic, and more
Carbon6 Team
Apr 11, 2024
News & Announcements
Insights: 2 brand new tools, our latest comic, and more
Prime Day prep is already underway for many sellers, with the Prime Day Deal submission deal open from now to May 3.
See Article

Recent Posts

10 Quick Tips for Optimizing Amazon Logistics
Sophie Slade Hunswick
Jun 20, 2024
Partner Spotlight
10 Quick Tips for Optimizing Amazon Logistics
Improve Amazon logistics with practical tips to streamline operations, reduce costs, and boost customer satisfaction.
See Article
Amazon 1P vs 3P: Choosing the Best Amazon Strategy for Your Business in 2024
Corey Thomas
Jun 18, 2024
Getting Started
Amazon 1P vs 3P: Choosing the Best Amazon Strategy for Your Business in 2024
Discover the key differences between Amazon 1P vs 3P and learn how to choose the best strategy for your business.
See Article
Amazon Variation Listings: How to Deal with Breaks in Variation and Preserve Listings
Karen Balbuena
Jun 13, 2024
For Your Business
Amazon Variation Listings: How to Deal with Breaks in Variation and Preserve Listings
Learn solutions for common issues with product variation and master Amazon variation listings. Optimize visibility and sales with our comprehensive guide.
See Article