Moving away from traditional metrics like ROAS, TACOS, and ACOS, Amazon embraces a more comprehensive approach, reshaping how brands perceive the effectiveness of their Amazon Ads. At the core of this shift lies the Amazon Marketing Cloud (AMC) – a tool empowering advertisers to delve deeper into the customer’s journey and gain unique insights.

In the dynamic world of selling on Amazon, achieving success goes beyond mere listing optimization and product quality. To truly excel and increase ranks and profits for your Amazon FBA business, it is essential to tap into the potential of external traffic.

There is no better indicator of success on Amazon than if a seller has a solid Amazon Brand Strategy. While it is possible to make money and grow sales without a good brand strategy, your efforts on Amazon are so much more effective if you’re selling more than just a product.

Successfully launching new products on Amazon requires a deep understanding of your customers. Getting feedback directly from your target consumers can enable you to make more effective marketing decisions, optimize your marketplace listings, and ultimately increase sales.

On August 16, Amazon announced that they will be adding a new per-unit holiday surcharge to third-party merchants using US and Canada Fulfillment By Amazon (FBA) services.

After a decade of existence, Amazon ads have come fully into their own. They’re now a major, and necessary, part of any Amazon enterprise – just as advertising is part of any successful retail operation anywhere.

Click-through rate (CTR) and conversion rate (CVR) continue to stand as the titans of search metrics. But what are CTR and CVR, and how can you best optimize them for your Amazon business?

With Amazon’s Prime Big Deal Days recently announced, there’s no better time to start thinking about optimizing your selling strategy for the next big industry “Super Bowl.” Just like athletes prepare for the big game, sellers must also plan strategically to seize these opportunities.

Seller Investigators, Carbon6’s industry-leading reimbursement solution, has just launched a new reimbursement category for 3P sellers: Customer Returns.