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Highlights

Unleash Your Brand's Inner Beast: How to Craft an Ecommerce Brand That Roars

What is it that makes the difference between a product and a brand? Ecommerce brand expert and author Ben Leonard shares his insights in the latest guest post from Carbon6.
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Global Sourcing Strategies for an Omnichannel Commerce World

Global sourcing and omnichannel commerce strategies must adapt to modern challenges and steer towards a sustainable and responsible economy.
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AI and A9: The Future of Amazon’s A9 Algorithm and Its Impact on Search Rankings

Amazon is adopting AI in every part of its product development process. In this post, we’ll look at how they are using AI for their A9 search algorithm– the search engine that powers Amazon search results.
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Recent Posts

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AI & Automation
Carbon6 Team
Aug 29, 2023
AI & Automation

Beyond Metrics: Navigating the Evolution of Amazon Marketing Cloud

Moving away from traditional metrics like ROAS, TACOS, and ACOS, Amazon embraces a more comprehensive approach, reshaping how brands perceive the effectiveness of their Amazon Ads. At the core of this shift lies the Amazon Marketing Cloud (AMC) – a tool empowering advertisers to delve deeper into the customer’s journey and gain unique insights.
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For Your Business
Shannon Curley
Aug 28, 2023
For Your Business

3 Little Known External Traffic Types That Will Boost Sales & Rank For Your Amazon FBA Business

In the dynamic world of selling on Amazon, achieving success goes beyond mere listing optimization and product quality. To truly excel and increase ranks and profits for your Amazon FBA business, it is essential to tap into the potential of external traffic.
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Partner Spotlight
Jantzen Russell
Aug 24, 2023
Partner Spotlight

The Power of Comprehensive Amazon Brand Strategy: Insights & Examples

There is no better indicator of success on Amazon than if a seller has a solid Amazon Brand Strategy. While it is possible to make money and grow sales without a good brand strategy, your efforts on Amazon are so much more effective if you’re selling more than just a product.
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Partner Spotlight
Adrienne Van Niman
Aug 22, 2023
Partner Spotlight

Optimizing Amazon Listings With Customer Feedback: How Consumer Insights Can Elevate Your Business

Successfully launching new products on Amazon requires a deep understanding of your customers. Getting feedback directly from your target consumers can enable you to make more effective marketing decisions, optimize your marketplace listings, and ultimately increase sales.
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News & Announcements
Carbon6 Team
Aug 21, 2023
News & Announcements

Amazon Announces Return of Holiday Peak Fulfillment Fees for 2023

On August 16, Amazon announced that they will be adding a new per-unit holiday surcharge to third-party merchants using US and Canada Fulfillment By Amazon (FBA) services.
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Getting Started
David McDaniel
Aug 15, 2023
Getting Started

Get Seen on Amazon: A Quickstart Guide to Amazon Ads

After a decade of existence, Amazon ads have come fully into their own. They’re now a major, and necessary, part of any Amazon enterprise – just as advertising is part of any successful retail operation anywhere.
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For Your Business
Mina Elias
Aug 13, 2023
For Your Business

How to Improve CTR & CVR: A Seller’s Guide to Amazon Search

Click-through rate (CTR) and conversion rate (CVR) continue to stand as the titans of search metrics. But what are CTR and CVR, and how can you best optimize them for your Amazon business?
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Trends & Insights
Shannon Curley
Aug 10, 2023
Trends & Insights

Your Amazon Super Bowl: 5 Tips for Amazon Sellers for Mastering Prime Day, Holidays, and Beyond

With Amazon’s Prime Big Deal Days recently announced, there’s no better time to start thinking about optimizing your selling strategy for the next big industry “Super Bowl.” Just like athletes prepare for the big game, sellers must also plan strategically to seize these opportunities.
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News & Announcements
Carbon6 Team
Aug 9, 2023
News & Announcements

Seller Investigators Adds Game-Changing Customer Returns Services for 3P Reimbursements

Seller Investigators, Carbon6’s industry-leading reimbursement solution, has just launched a new reimbursement category for 3P sellers: Customer Returns.
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