Carbon6 Blog

Amazon DSP is purpose-built for Amazon sellers, and provides a number of sales-boosting additional features, including audience solutions, campaign optimizations, and brand safeguards. But how do these functions work, exactly?

Moving away from traditional metrics like ROAS, TACOS, and ACOS, Amazon embraces a more comprehensive approach, reshaping how brands perceive the effectiveness of their Amazon Ads. At the core of this shift lies the Amazon Marketing Cloud (AMC) – a tool empowering advertisers to delve deeper into the customer’s journey and gain unique insights.

Amazon owes 99% of FBA sellers money. How do you know if Amazon owes you a reimbursement, and how can you get your money back faster?

When considering the challenges of selling on Amazon, sellers often find themselves searching for the next strategic move, while progress may seem elusive. This expert-level guide encourages you to adopt our strategies to enhance your performance on Amazon.

Did you realize this is the first peak Amazon holiday season following the AI explosion of earlier this year? What the presence of this incredible new technology will mean for Amazon sellers has yet to be seen, but we predict that those who get ahead will stay ahead – during the holidays and beyond.

In time for the holiday sales season, Amazon has unveiled new digital video advertising and streaming ad solutions to help sellers more efficiently create and share interactive videos with their customers.

Amazon listing optimization is your key to ranking high and boosting conversions, but the path to success demands more than just enticing content. It hinges on one critical factor: aligning your strategy with Amazon’s listing policies.

Driving external traffic to your listings with optimized ads and SEO is a great way to boost your rank – but only if you can get that traffic to convert. Increasing conversions might sound like a daunting and vague task, but it mainly comes down to optimizing your listing pages.

Cash flow is the lifeblood of your business. While accounting for inventory can be complicated, monitoring your inventory cash flow doesn’t have to be.