Amazon Glossary
Match Types
Tag: Amazon
Definition
Broad Match, Phrase Match, and Exact Match. Match types allow Amazon sellers to fine-tune which shopper search terms their ads may be eligible to be shown against.
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Amazon Glossary
Tag: Amazon
Definition
Broad Match, Phrase Match, and Exact Match. Match types allow Amazon sellers to fine-tune which shopper search terms their ads may be eligible to be shown against.