Broad Match, Phrase Match, and Exact Match. Match types allow Amazon sellers to fine-tune which shopper search terms their ads may be eligible to be shown against.
Click-through rate (CTR) and conversion rate (CVR) continue to stand as the titans of search metrics. But what are CTR and CVR, and how can you best optimize them for your Amazon business?
Running successful Amazon PPC campaigns can be a challenge, but the benefits cannot be overstated. Learn about different PPC ad types like Sponsored Products, Sponsored Brands, and Sponsored Display Ads, and discover how to leverage them for maximum impact.
A successful Amazon product launch can make or break your business. To ensure a winning product launch, you need a well-planned strategy that includes research, marketing, and optimization.
