By submitting, you authorize Carbon6 to send text messages with offers and other information. Message or data rates may apply. Terms and conditions
This field is for validation purposes and should be left unchanged.
Text Link
Back to glossary

Amazon Glossary

Split Testing

Tag: Ecommerce

Definition

Split testing is a technique where a seller creates two or more variations of a promotion, an email, or product copy, then distributes those variations to consumers or users to test which performs better.