Here are some helpful tips to find the right competitor ASINS:
Focus on ASINs that are similar to yours
- Products that solve the shopper's need in the same way
- Same type of product
- Similar price and reviews
- ⚠️ Do not blindly choose top-selling ASINs in your category
You sell body wash for $19.99 and it has 800 reviews
- do not choose 'body soap bars'. Choose other body washes.
- search for competitors by typing in the main keywords for your product like 'body wash' or 'body wash 2 pack'
- choose body washes above $15 and under $25
- choose body washes above 500 reviews and under 5,000
These tips are loose tips. Every niche can be different on amazon.
🌟 Bonus Tip: If you're above 250 in your category best seller rank
- Analyze top 100 best sellers
- Compare similar priced products with similar reviews