What is UTM tracking?

UTM (Urchin Tracking Module – the important part is tracking 😉) parameters (aka UTM codes) are simply tags you can add at the end of a URL to track how effective a certain marketing campaign is.

When a person clicks on a link tagged with UTM parameters, those parameters get sent back to your analytics platform (in this case, PixelMe!)

This means you get relevant data that helps you understand which campaigns and channels attract the most traffic, and where to optimize your marketing strategy. It all begins with having solid tracking in place.

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