Advice and answers from the PPC Entourage Team
ACoS
Ad Spend
Ad Spend / 1,000 Impressions
Ad Spend / Order
Agency View
April 15, 2020 Feature Enhancements, Entourage Margins (Inventory Count)
Automatic Campaign
Automatic Performance by Targeting
Automatic Targeting Types
Average CPC
Black Friday (Holiday)
Bulk Moves 101
Can I control multiple Seller accounts under one Entourage account?
Clicks
Clicks to Order Ratio
Connecting Entourage to Seller Central (API Connections Used by Entourage)
CTR%
Cyber Monday (Holiday)
Dayparting
December 2020 Enhancements, PPC Entourage (Speed, Negative ASINs, Plus Auto Pilot Upgrades)
Does Entourage 2.0 Work For Agencies? / Adding Accounts As An Agency
Does PPC Entourage offer agency discounts for services?
Dynamic Bidding
Entourage 2.0 Release Notes: Apply Smart Pilot Automation To Multiple Campaigns
Entourage 2.0 Release Notes: Bulk Engine, Generated Reports
Entourage 2.0 Release Notes: Custom Reporting
Entourage 2.0 Release Notes: Use Bulk Moves For Updating Bidding Strategy
Entourage 2.0 Release Notes: Use Bulk Moves For Updating Campaign Names
Entourage Release Notes, April 2023: Command Center Enhancements (Notes, New KPIs)
Entourage Release Notes, April 2023: Customized Reporting Updates (Brand Terms, Budget Utilization, Stream Data)
Entourage Release Notes, April 2023: Smart Pilot (Gradual Options for Placement Optimization)
February 2021 Enhancements, PPC Entourage (Sponsored Brands and Sponsored Brands+Video Campaign Dashboards & Auto Pilot)
Frequency Setting (Smart Pilot)
Frequently Asked Questions
How do I book Mike Zagare for a Webinar, Podcast, or Speaking Event?
How Do I Contact Support?
How Do I Request A Feature?
How do I track a keyword’s organic ranking?
How Does Entourage Management Services Handle Ads and Listings in Other Languages?
How Does Keyword Expansion Check Keywords?
How long will it take for my data to arrive?
How long will it take to get my data from Amazon?
Impressions
Is an Entourage software account required for Entourage Consultation Services?
Is PPC Entourage GDPR Compliant?
January 2021 Enhancements, PPC Entourage (Sponsored Brands Video Data, Sponsored Brands Auto Pilot, Negative ASINs)
Lookback Period
Manual Campaign
Match Types
Max CPC
Negative Keyword
Orders
Organic Revenue
Performance by Day of Week
Placement Optimizer
Placements
PPC Revenue
Prime Day
Product Pages
Profit
Rest of Search
ROAS
Smart Pilot
Top of Search
True ACoS
What is the difference between Genius Bid and Max CPC?
What Payment Methods Are Accepted?
Why Is Genius Bid Suggesting I Increase My Bid If My ACoS Is High?
Why was my application for Entourage Management Services denied?
