WEBINAR Winning Your Next AVN: Strategies for Margin Protection in 2025
Learn how brands prepare for annual vendor negotiations with Amazon and protect their margins using data, recovery solutions, and negotiation strategy.
30/09/2025
12 PM ET | 9 AM PT | 6 PM CEST
Turn Negotiation Risk into Margin Wins
Are chargebacks, shortages, and unpaid invoices quietly costing your business during AVNs?
Join Amazon vendor strategist Martin Heubel to discover how leading suppliers are flipping deduction pain into profit. Drawing on his experience leading negotiations at Amazon and consulting global brands, Martin will share proven strategies to help you show up to the table with data, confidence, and control.
Why Attend This Webinar?
Defend Your Margins: Understand what Amazon expects in 2025 AVNs and how to counter rising deductions with data.
Negotiate with Confidence: Build your negotiation packet with deduction insights, commercial levers, and stakeholder alignment.
Unlock Strategic Advantage: Learn how brands are using automation and recovery solutions to win better terms before they meet with Amazon.
Leave with Actionable Takeaways: Get real-world examples and expert guidance from someone who’s been on both sides of the negotiation table.
Save your seat now!
What you'll learn:
- The hidden impact of shortage and chargeback deductions—and how to stop margin erosion before it starts.
- Recovery benchmarks and success stories from leading suppliers.
- How to leverage automation and data-driven insights to resolve disputes and reclaim revenue at scale.
Who should attend:
- Retail vendors and suppliers partnering with Amazon, Walmart, or other major retailers.
- Deduction recovery and compliance teams seeking to maximize dispute wins and reduce financial risk.
- Finance and operations leaders committed to protecting revenue and driving sustainable profitability.
Featured Speakers
Martin Heubel
Founder, Consulterce
Makarand Bidikar
General Manager, 1P Recovery Carbon6
Martin is a globally recognized Amazon vendor strategist who helps consumer brands improve margins and negotiation outcomes. With experience leading negotiations at Amazon and consulting for Nestlé, Coca-Cola, Johnson & Johnson, and Adidas, he’s been featured in Forbes, Bloomberg, and CNBC. Martin brings proven strategies to help brands navigate commercial pressure from Amazon and win back control of their bottom line.
Mak is an ecommerce and supply chain leader with over 15 years of experience driving growth for SMB and enterprise vendors. At Amazon, he led cross-functional initiatives across finance, supply chain, and vendor experience. Today, he heads the 1P Revenue Recovery business at Carbon6, helping brands identify lost revenue, streamline operations, and build stronger retail partnerships.
Martin Heubel
Founder, Consulterce
Makarand Bidikar
General Manager, 1P Recovery Carbon6
