KWG works every 6 hours (only on EXACT keyword) on 4 main triggers (thresholds):
KWG will wait for one of the 2 conditions before starting working:
KWR every 6 hours (only on EXACT keyword) and will create “TEST” Ad Groups where it will test lower bids for any Keyword that KWG has paused and has at least one sale.
The new bid is calculated based on:
KWR currently works only for “Exact” match Keywords
KWR bid range is NOT limited by “Min Bid” nor “Max Bid“, and it is static
BN works only on EXACT keyword (no TEST). Every 6 hours on 3 main triggers (thresholds):
BN will wait for following conditions before starting working:
If both conditions are met, every 6hours we will change your bid to: CPC + “Bid Increment“
BN bid range is limited by “Min Bid” but NOT by “Max Bid“.
BN does not work on TEST ad groups