Discontinued: LEGACY AUTOMATION

Acting only on Exact Keywords, only if “Legacy Exact Automation” toggle is on

LEGACY AUTOMATION Keyword Guardian:

KWG works every 6 hours (only on EXACT keyword) on 4 main triggers (thresholds):

• Min Action Clicks
• Max Spend
• Max ACoS
• Min. Conversion Rate %

KWG will wait for one of the 2 conditions before starting working:

1. The Keyword reached “Max Spend” without sales –> KWG will pause regardless of the number of clicks it has
2. The Keyword reached “Min Action Clicks” –> KWG will then look at ACoS
3. If ACoS is above threshold –> Pause
4. If ACoS is below threshold –> Enable
5. If “Min. Conversion Rate %” is set we will look for 2 conditions before pausing a Keyword:
6. CR is below the threshold
7. ACoS is within the 90th percentile and 100th percentile of your “Max ACoS”

LEGACY AUTOMATION Keyword Recycler:

KWR every 6 hours (only on EXACT keyword) and will create “TEST” Ad Groups where it will test lower bids for any Keyword that KWG has paused and has at least one sale.
The new bid is calculated based on:

• CPC
• CR
• Spent
• Max ACoS
• Sales7

KWR currently works only for “Exact” match Keywords
KWR bid range is NOT limited by “Min Bid” nor “Max Bid“, and it is static

LEGACY AUTOMATION Bid Nailer:

BN works only on EXACT keyword (no TEST). Every 6 hours on 3 main triggers (thresholds):

• Min Action Clicks
• CPC
• Bid Increment

BN will wait for following conditions before starting working:

1. KW reached “Min Action Clicks“
2. KW is Enabled

If both conditions are met, every 6hours we will change your bid to: CPC + “Bid Increment“

BN bid range is limited by “Min Bid” but NOT by “Max Bid“.
BN does not work on TEST ad groups