The ad campaigns you created in your Amazon Seller Central account were primarily designed to conform with the Amazon system. When you sign-up on ZonTools, these campaigns neither changed their structure miraculously nor do they become instantly automated.
Since these non-PGN campaigns already existed within the Amazon ecosystem, they are (1) recognized by Amazon, (2) have built impressions, (3) and have attracted clicks. As such, they are of value, and should not be archived right away upon ZonTools sign-up. These aged campaigns need only to transition into our PGN design (as they are structured differently) to have the benefit of being detected and governed by our automation engines.
In the video, we automated existing campaigns from Sponsored Product (SP) but you can do the same set of steps for Sponsored Brand, and Sponsored Display.
From login, please follow the breadcrumbs:
The Automate Campaign modal appears. This handles all the rules or thresholds you want implemented in your specific campaign/s.
How do I spot which campaign is in manual mode and is still not automated?
At the Campaigns level, you’ll see the UNSET under the Rule Name column.
This photo shows 3 campaigns which are still not automated.
For a detailed discussion, check out: How can I check which existing campaign is still in manual mode?
Rules Wizard appears to help you calculate the rules. But it does
so only after you have entered all the required metrics of your campaign.
Find the detailed step-by-step computation of the relevant metrics, go here.
For a detailed discussion, check out: Using Rule Template