Rules Wizard guides you to know what are the initial values for your campaigns/PGN that are geared towards optimization. These values are variables in our Rules formulas.
With your inputs and data from the latest Campaign Advertising Report ( by Amazon ), the Rules Wizard helps establish the specific Rules that would direct you to better profits. The default time frame is the last 60 days. This is the default duration the system will run your algorithm or review product data.
Rules Wizard neither analyzes nor automates your campaigns.
It is the Auto-Mate engine that optimizes your bids.
Before automation is implemented you need to set your critical limits for each campaign/PGN. At the onset you need to establish what we call Rules so that your bid thresholds are implemented efficiently, resulting in stress-free bidding.
To help you determine what these rules are, and encode them properly, you need to launch Rules Wizard. It is a built-in calculator designed to help you find the most efficient campaign thresholds or Rules.
Each campaign/PGN needs to implement 7 rules or thresholds prior to automation. You can see these as data fields on your Rules popup.
7 Campaign/PGN Rules
There are no right or wrong values, as the system allows you to plug in whatever values you want to use, but of course, there are values that will work in your favor and those which will not. There are values which erode whatever profits you are gaining by making your ad campaigns bleed.
As Rules Wizard serves to help you define the rules of your campaign/PGN, you need to enter several key metrics.
On your Rules Wizard:
To get the values of these 2 metrics: Average Cost Per Click and Average Conversion Rate (%):
Go back to the Sponsored Product dashboard. From the table on Campaigns tab/section:
(For clients who have been using Zt ver1, this is your CR7 with formula: Number of orders / Number of clicks)
ZonTools limits your bid adjustments on keywords up to 20% by default, to accommodate for data delays by Amazon.
This action triggers the system to populate your 7 rules for this specific campaign/PGN. You can expect that all these rules will take effect instantly.