Creating your PGN: Sponsored Display

Your product will be showing on customer's who have viewed your product but have not purchase them.

The Sponsored Display feature is available only to users subscribed to a Dominator plan. If you have an Analyzer or Masterer plan, you will be prompted to upgrade when clicking the PGN tab.  

What are Sponsored Display ads?

  • Sponsored Display are not Keyword-based campaigns. All campaigns are Target-based only.  Sponsored Display ads target customers with a high buying intention. The ads target customers who have viewed your product for the past 30 days.
  • Sponsored Display allows you to show your ad to consumers who previously viewed your product or similar products, used search terms relevant to your product, or purchased from you.
  • Creating a PGN for Sponsored Display is similar to create a PGN for Sponsored Product. Only one step is different.  except you enter your target ASINs instead of keywords.

Sponsored Display's 2 campaigns

Within our PGN structure, ads creates two campaigns:

  1. PAT Campaign (T) - similar to PGN Sponsored Product campaigns
  2. AUD Campaign (V) -  Audience View Remarketing. These are campaigns that retarget shoppers who have seen the your ads or ads similar to the your ads.

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To create a PGN for Sponsored Displays:

From login, please follow the breadcrumbs to reach Sponsored Displays:

Amazon Seller  >  Ads  >  Sponsored Display

Step 1
Launch PGN creation

  1. Scroll down past the Campaigns section and graph to the next section.
  2. Click the Product Group Network (PGN) tab.
  1. Click Add New PGN.
  1. The Add New PGN SD modal appears.
    The first part/node of the modal deals with adding the SKU or your product.

Step 2
Selecting your SKUs

  1. Choose the product/s that you want to be advertised and click Add.
  2. The item you selected appears on the right panel.
  1. Other options:
  2. if you change your mind and want to undo it, click Remove.
  3. if you want to manually add your SKUs, tick the checkbox, Manually Insert SKUs.
  4. Click Next.
    You are brought back to the second node of the Add New PGN modal.

Step 3
Defining your PGN configuration

On  the second node, Product Group Settings, you need to enter your specific thresholds or rules that will guide the automation engines to implement your PPC campaigns:

  1. Enter information on the following:
  2. PGN Name
  3. Average Product Price
  4. Average Product Rating
  5. Max. Keyword Spend
  6. Target Max ACoS
  7. Default Bid
  8. Daily PGN Budget  
  9. Pro-Tip:
    When naming your PGN, use a file-naming convention. When you name your PGN systematically, it becomes easier for you to find them when you use the Search filter.   Example: PGN [product name]  [SKU]
  10. If you don't have the values on hand you have 2 other options:
  11. Option 1: To get the values for these required metrics and want to compute, click here.
  12. Option 2: You can either use Rules Wizard, or Rules Template to help you fill in the campaign metrics/thresholds.
  13. We recommend you use Rules Wizard if you don't have all the values on hand and Rules Template, if you are copying the entire set of campaign rules from another PGN/campaign.  
  14. If you wish to use Rules Wizard, go here.
  15. If you wish to use Rule Template, go here.
  16. When you are done with data entry, click Next.
  17. This brings you to the 3rd node, Target ASINs.
  18. If you wish to manage other metrics of your campaign, click Advanced Settings.

Step 4
Adding Target ASINs

  1. Enter your keywords and target ASINs on the left pane.
  2. Enter your defense ASINs on the right pane.
  3. Click Next.
    You are brought to the last section, Summary.

Step 5
Verifying and saving your PGN info

Review the details you plugged in.
The Summary table shows you the following:

  1. PGN Name
  2. Average Product Price
  3. Average Product Rating
  4. Target Max. ACoS
  5. Default Bid
  6. Daily PGN Budget
  7. Keywords and Targets
  8. Defense ASINs
  9. If you find all the details are correct and agree to them, then click Create PGN.
  • Or if you don't agree and wish to change something, click Previous.
    You are brought back to the previous node and can keep clicking Previous until you get to the node that you want in order to edit any entry.
  • Or if you want to check on your newly created PGN, scroll up and click the Product Group Network tab. You will find your new PGN in the table.  

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