Despite the sales from PGN campaigns my products are still not profitable. What else can I do?

Customer scenario:

• I have been using Zon Tools for over a month. Currently, I have 2 PGNs for two different products. They are new products - one with 4 ratings and another with 13 ratings.
• They don't reach break even.  Sales are just not enough when all the fees and refunds are factored in.

We reviewed your PGN campaigns and saw that there's an improvement as the number of sales you have before you started with us did not even reach 60 per month while now is almost double the number of sales you are getting:

We recommend several tasks you to do now is to

1. Pause campaigns with low or no-conversions to lower your Ad Spend
   Go through all your Keywords and targets and pause anything that is just spending and not giving conversions to help lower your Ad Spend.
2. Find new Keywords and Targets to increase visibility
   After pausing you can do Keyword and Target research using our search term report https://ask.zon.tools/ and or other keyword research tools to discover new keywords and targets from your competitors, and add them to your PGN to help increase the visibility of your campaigns that eventually may turn into a sale.
3. Improve your product listings to persuade shoppers to buy your product
   Unfortunately, we cannot force the shoppers to purchase your product. We could only do so much and that's to make sure the right shoppers get to your listings and see your offer but convincing them to buy depends on how you present the product.
4. Improve Conversion Rate to get more traffic and visibility
   A higher conversion rate means you need to pay for lesser clicks in order to make a sale. This will allow for higher bids that will buy you more impressions and most likely more clicks. Thus spending more while maintaining the ACoS stable and drive an incremental amount of sales.
   
5. Add more Keywords
6. Assuming your CR is good and the keywords are well researched. This also should increase your spend and sales while maintaining a stable ACoS.
7. Add more Product Targets (ASIN Ad Group of a PAT campaign)
8. Increase ACoS targets (Max ACoS)
9. Doing this will increase bids that can drive more impressions and clicks.
10. Create Sponsored Brands ads
11. Related Help Center articles:
12. Add more Keywords - assuming your CR is good and the keywords are well researched. This also should increase your spend and sales while maintaining a stable ACoS.
13. Add more Product Targets (ASIN Ad Group of a PAT campaign)
14. Increase ACoS targets (Max ACoS) - doing this will increase bids that can drive more impressions and clicks.
15. Create Sponsored Brands ads