Edit your PGN: Adding Keywords/Targets

You can easily add additional keyword, negative keywords, negative targets or target ASINs to your campaigns and PGN.

From your Campaign Info page, you can edit your campaigns in your PGN:

  • Add SKUs
  • Add Keywords
  • Add Target ASINs
  • Add Negatives (keywords, search terms, ASINs).

To add keywords/targets to your PGN:

From login, please follow the breadcrumbs:

Amazon Seller > Ads > Sponsored Product

Step 1
Choose your specific PGN

From the Sponsored Product page, you have both the Campaign or PGN tabs.

  1. Click PGN.
  2. This brings you to a table showing either all your campaigns, or all your PGNs.
  3. From the table, go to the specific PGN you want changed.
  4. Click on the specific Campaign Type you want changed.
  5. For example: On the video, we clicked the E button (for Exact campaign type).
  6. The Campaigns Info page appears.

Step 2
Choose how you want to edit your PGN/campaign

From Campaign Info, you have a list of ways of editing your specific campaign or PGN. You have 5 options :

  • Add SKUs
  • Add Keyword/Target
  • Add Negative Keyword//Target
  • Edit
  • Archived

Step 3
Add Keywords  

  • On the top right corner, click Keyword.

You will see a table of all the keywords used by this campaign type, for this specific campaign/PGN.

  • Scroll up to the top right corner. Go to the triple dot button.
    Several options appear:
      1. Add SKUs
      2. Add Keyword
      3. Add Negative Keyword/Target

  • Click Add Keyword.
    The Add Keyword/Target modal appears.
  • Enter the keyword/s you want added, and click Add.
    A popup appears saying you have successfully added the keyword/s.