Change Rate (%)
Your ZonTools Rule that determines how fast our engines change your bids.
The total number of clicks your ad gets divided by the total number of impressions.
A good example for understanding CTR is if you get 1 click on your ad per 100 impressions, then you'll have a 1% CTR.
Anything around 0.5% and above can be considered as a good CTR rate. CTR rates below 0.3% are very bad and require a lot of attention
Max. Keyword Spends ($)
The maximum amount of money that you are willing to spend on a Keyword or Target.
Min. Bid & Max Bid ($)
The maximum and minimum bid of a particular keyword or target.
Min. Action Clicks
Your ZonTools Rule that refers to the minimum amount of clicks for our engines to determine that your ad is generating interest.
The minimum amount of sales for our engines to determine that your ad is converting well.
Target Max. ACoS (%)
Your ZonTools Rule that refers to your maximum ACoS that you are willing to reach. Zon.Tools strives to ensure that it does not cross this value.
Rule Template page
In this Rule Template page, you can create your rules, save them, and apply them during your PGN creation and Automate Campaigns.
Search Term Report
Search Term Report shows the latest search term report of all your campaigns. It is divided into two: Keywords and Targets.
Negatives are separated into 3 categories:
For each sub menu you will be able to view negatives added to your Keyword for Campaign and Ad Group level. As well as the Negative Target of your Ad Group.
Advertised Products page
Advertised Products page shows you your products that has been advertised through ZonTools along with total ad sales, total ad spend, total clicks, total impressions, Avg CPC, Avg ACoS, Avg Conversion Rate.
This page will show all the history logs and every action that happens to your product, campaign, ad group, keyword, and all of the automation such as insert, delete, update.
For example in keyword automation log you are able to see the pgn your campaign belongs to, the ad group and keywords, the bids before and at the end of automation.
This ‘+’ button on the Menu allows users to add additional Amazon Seller marketplaces or Merch By Amazon marketplaces.
Bulk Action button
Quickly edit multiple campaigns
Automate Campaign button
Sync Campaign button
Fetch the latest data from the Amazon Advertising Console
Campaign Detail page
Click the campaign name to view the details of your campaign.
Action button - to make changes on a particular campaign:
My Account menu
In My Account you can see and manage your Account Settings, and Billing & Subscription as well as contacting the Support Team for any help or inquiries regarding ZonTools.
Under the Account Settings submenu, you manage your profile information and payment method, and change your password.
Your password needs to be a minimum of 8 characters. For a new password, enter characters that contain at least:
To manage your payment details: Change payment method or add new ones.
The table shows your address and card information: card type, year of expiry, and status.
Under the Billing & Subscription menu, you manage Amazon marketplaces, Subscription, and payment orders.
Your Campaign page is your default page on your Amazon dashboard. This page shows you all your PPC campaigns. Here you will see an overview graph of all ads (Sponsored Products, Sponsored Brands and Sponsored Display).
Clicking this filter icon, you are able to filter the graph by date range.