SOURCE:
https://www.classic.zon.tools/tutorials/3-tips-tricks/amazon-product-attribute-targeting/

Amazon Product Targeting - Managing the new PAT and EAT Sponsored Products features

3.1 - PGN 2.0 Overview - with PAT and EAT

Product Attribute Targeting (PAT) is a way to target manual Sponsored Product campaigns. It allows sellers to buy impressions by bidding on ASIN or Category: Brands, Prices, and Star Ratings.

With product targeting, it’s easier to reach shoppers as they browse detail pages and filter search results for specific products similar to yours. Amazon advertisers have more control over the way their ads target customers with Sponsored Product Ads using product targeting.