Using Campaign Info: Changing default bid and campaign status in EAT/PAT campaigns
Like your Exact, Phrase, and Broad campaigns, the EAT (also known as Auto/Enhanced Automatic Targeting) and PAT (also known as Product Attribute Targeting) campaigns can be accessed by using Campaign Info at PGN level.
- From login, follow the breadcrumbs to reach PGN level/dashboard:
- Amazon Seller > Ads > Sponsored Product > Product Group Network
- Automatic/EAT and PAT campaigns are accessed using the clickable icons, A and T. When you click the letter buttons you are directed to the Campaign Info page of the specific T or A campaign.
- The 5 Campaign Info pages in Auto/EAT and PAT campaigns are: Metrics, Customer Search Terms, Products, Ad Groups and Targets. These 5 Campaign Info pages are accessed by clicking their respective tabs.
- With the exception of Targets, Auto/EAT and PAT campaigns have the same campaign info features found in Exact, Phrase and Broad campaigns. As these 2 campaigns use targets and not keywords, their 5th Campaign Info is Targets (shown as the 5th tab) instead of keywords that are found in E, P, B campaigns.
Targets campaign info
On the Targets Campaign Info page you can change 2 campaign criteria:
- Default bid
- Campaign status
Click the image to enlarge it.
Note:
- You can find a detailed discussion on the rest of the other Campaign info:
- Metrics,
- Customer Search Terms,
- Products
- Ad Groups
- in this other article.
- You can find more details of each Target, or which ad group it belongs in the Ad Groups campaign info.
To change default bid and campaign status on EAT/PAT campaigns
- On the last column of table, click the 3-dots Action button.
- A dropdown list opens to 2 options: (1) Edit (2) Archive
- Click Edit.
The Edit modal appears.
- Make your changes (edit bid or status or both, and click Save.
Related Help Center articles:
- Using Campaign Info: Adding SKU, Keyword, Negative Keyword/Target for Exact, Phrase and Broad campaigns
- Using Campaign Info: Changing default bid and campaign status in EAT/PAT campaigns
- Changing campaign settings using Campaign Info at PGN level
- Ch. 3: Launch Basics and Targeting High-Value Keywords
- Viewing and managing all your Campaigns
- Edit PGN: PGN Name, PGN Daily Budget, Default Bid and Status
- Compute for Rules using Rules Wizard
