Using Repair PGN for updating your PAT/EAT campaigns
Know when and how to use Repair PGN
The PGN feature is only available for Dominator subscribers.
The Repair PGN feature allows you to have better control of your EAT and PAT campaigns. With both campaigns using product targeting they are the most affected by changes on unit selling price and product reviews.
Scenario 1 Repair old PGNs and update them to PGN 2.0 (adding the PAT campaign and Ad Groups)
If you still have old PGNs those which were created prior to December 2018 (when Amazon added PAT), then you need to repair your PGN using the Repair PGN button. PGN 1.0 had only 4 campaigns: Exact Phrase Broad and Auto campaigns. To accommodate PAT, PGN was updated and is now PGN 2.0
Old PGN's are PGNs with the black T icon, which means you don't have yet a working PAT campaign. Hence the color black while the rest of the campaigns in that specific PGN are in green as they are all enabled.
PAT's 4 ad groups: Defense, ASIN, Category and Brand, need to be created and added to the existing PGN without shocking the Amazon algorithm. The fix for this predicament is Repair PGN.
When Repair PGN is run it automatically creates PAT's 4 Ad Groups. The repaired PGN will have the ad groups but they are left empty, without data. At a later time you can manually add data as you wish.
You can also use this feature on PGN 2.0
Update your price/rating by segmenting your Brand and Category Ad Groups. Prior to using Repair PGN, you need to archive the "old" targets first.
Update your PGNs which have previously excluded Ad Groups. You can archive a whole PAT Ad Group and the Repair PGN will perfectly restore the PAT campaign.
If you experience a rating or prices change, simply archive the Brand and Category Ad Group and you can use the Repair PGN to make it again from scratch.
Through testing it was observed that the Amazon suggested Brands and ASINs change multiple times a day. Hence, It is a good practice to run periodical PGN Repair actions to cover new additions even if the PAT campaign does not need repairing.
You can use Repair PGN when you need to update your product prices, or average product rating to ensure these changes are in line with your entire PGN.
These are just several instances when you to use Repair PGN.
You have a huge catalogue with 2000 SKUs and don't want to add a Defense Ad Group as it does not make sense to have one Defense Ad Group across all SKUs.
You have an Amazon Seller account carrying more than one brand per product and want to target what is specific to each brand of the product for each PGN. You opt to do this rather than have targets based on across all products to the entire full catalogue.
You have the option to fill data, per PAT Ad Group.
To use the Repair PGN
We are choosing Sponsored Products for this discussion but all the steps below are also applicable for Sponsored Brands and Sponsored Display.
We suggest to archive the Ad Groups before running Repair PGN.
Archiving existing ad groups before creating new ad groups using the Repair PGN will ensurethat your old targets are not mixed in with PAT's Ad Groups' new targets. The existing product targets in PAT Ad Groups are not relevant anymore.
If the product targets are still relevant and if you want to add product targets in the PAT ad groups, then is no need to archive.
After login, please follow the breadcrumbs to reach Repair PGN: