The Keyword Miner (KWM) does what all business owners, PPC managers, or virtual assistants should always be doing:
When you create campaigns in ZonTools, a specific set of campaigns are created:
(1) Exact, (2) Phrase, (3) Broad, (4) Automatic/EAT, and (5) PAT campaigns.
This set of campaigns are built in our ZonTools system accordingly, in a structured as an ecosystem of campaigns in what we call Product Group Network (PGN).
Thus, through our proprietary system of campaigns, we manage better the automation of your campaigns because we built the structure itself.
Within each PGN, the Keyword Miner looks for relevant custom search terms and keep adding them to your PGN. Since we know where to add them, adding them will not affect the performance of your products or your campaign.
Whenever KWM finds a search term, these are added to your campaigns:
Phrase Match + Negative Exact Match
(Search Term Isolation)
Broad Match + Negative Phrase Match (Search Term Isolation)
This allows you and the system to have an extremely segmented set of campaigns which is more efficient as such entails preventing you from competing one campaign against another of your campaigns.
Term-Inator (TI) is your automation engine that constantly scans your Amazon reports and negates any term that causes bleeding where needed, improving your Auto, Broad, and Phrase campaigns matching capabilities.
KWM and TI work every 6 hours monitoring 3 rules/thresholds that serve a triggers:
Other variables that both KWM and TI monitor are:
The Customer Search Term reached Max Spend without sales.
TI negates regardless of the number of clicks the search term has
The Customer Search Term reached Min Action Clicks.
KWM and TI will then look at your ACoS: