It is the minimum number of clicks that you as Seller will define in order to trigger ZonTools automation engines to start adjusting your bid for your campaigns. ZonTools needs to wait for this metric to be reached before automation starts.
When there are no sales on a keyword/target, ZonTools waits for minimum action clicks before dropping the bid.
In Europe 5 is the default, simply because there is less volume, especially in Spain, Italy, and France. If you are in Europe, there is less volume of keywords (in general), which means fewer clicks overall compared to USA.
Otherwise, just keep it at 10 if you are starting a campaign with no historical data.
Min Action Clicks
Impact / Circumstances
For campaigns without historical data
ZonTools default for USA marketplace
Longer waiting time before bids are adjusted
Not recommended because bids could get out of control
Do not go over 20.
Just enough data for our automation to start working
Extremely conservative, if USA marketplace
ZonTools default for marketplace in Europe
(Spain, Italy, and France)
Might not be really reliable
Do not go less than 5